Microsoft is unwilling to lose to Google and re-launch Yahoo acquisition negotiations

The New York Post website reported that Microsoft had stepped up its "pursuit" of Yahoo after losing to Google in the DoubleClick competition ".
 
According to sources, Microsoft has invited Yahoo to start formal negotiations with them to acquire the Internet giant. Wall Street analysts said Microsoft may have to pay $50 billion to make the deal, which will be the largest acquisition in Internet history.
"Marriage" has been around for a long time
Rumors of "marriage" between Microsoft and Yahoo are not fresh news. In fact, in the past few years, the two sides have conducted informal negotiations to discuss the acquisition. The failure of the DoubleClick Bid makes Microsoft's desire to acquire Yahoo more urgent. Just a few months ago, Microsoft submitted an offer to Yahoo, but was eventually rejected by Yahoo. However, as Google becomes more brave in the Vietnam War, Microsoft and Yahoo, who are also "fallen from the Horizon", are more likely to join in.
The executive director of the two companies is looking for an acquisition or another merger method, according to The Wall Street report. The negotiations between the two parties are currently preliminary negotiations.
Advantages and disadvantages
According to data in March, Google's share in the U.S. search market has increased to 64%, further expanding its leading advantages for Yahoo and Microsoft. Yahoo's search market share in the United States fell from 22.3% in the same period last year to 21.5% in 21.3% in and in; MSN's market share fell from 13.1% in the same period last year and February in 9.3% to 9.2%.
From the perspective of market share alone, the two sides cannot fight Google either. However, considering the complementary technical and market advantages, the combination of the two sides is more competitive than that of the two sides. In addition, the performance of both parties in their respective fields, such as instant messaging, online communities, and email services is not inferior to that of Google. After the "marriage", the competitiveness will be enhanced.
Once rumored, Wall Street analysts questioned the possibility of the transaction. David haileman, analyst at market research firm eMarketer, said that if Microsoft acquired Yahoo, it would face many corporate culture problems, in addition, the strategic benefits of the two companies from this transaction are very limited. "There are too many overlapping businesses on both sides, and it is very hard to integrate the corporate culture of these two companies," he said ."
Has no influence on Yahoo China
Last month, Bill Gates and Jack Ma (Ma Yun news, Ma Yun said) who attended the Boao Forum signed a strategic cooperation agreement. Microsoft chose Alibaba software as the partner in the Chinese market, the goal is to develop SME users and Microsoft will use Alibaba's platform to sell its own software.
Earlier, because of the high price, domestic small and medium-sized enterprises chose Microsoft software very scarce. However, through the cooperation between Microsoft and Alibaba Software, nearly 20 million small and medium-sized enterprises on the Alibaba platform can choose to use Microsoft software.
The cooperation between Alibaba and Microsoft makes people guess the links between Alibaba and Yahoo, Yahoo and Microsoft. If Microsoft and Yahoo are "married", Alibaba said that this will not affect Yahoo China and Alibaba, and only one possibility is to expand cooperation between Alibaba and Microsoft in China.