Millet lose the lawsuit, stick than frankly admit the wrong

The author intends to talk about smart TV and TV boxes in this Friday Sina show public class, and now we are gathering materials and materials, and recent disputes between Xiaomi and Le Vision have made me think that there are a lot of things in this field that are beyond imagination, of course, before the Open class, I would also like to share with you my views on this matter.

In recent days, the news about the success of the lawsuit against the Millet box has aroused strong repercussions in the industry, in the 10 works of Le Vision prosecution, the court ruled that seven existed infringement, the same time the judgment Millet company compensation for the music net 150,000 yuan. From the legal point of view, the infringement of millet is an objective existence, but millet will not be so easy to concede.

The hidden dangers of everyone

As we all know, millet and music vision in the TV box, Internet TV is the enemy, but the strength of the two sides is not equal, the millet was sentenced to infringement, on the one hand exposed the millet at the content level is difficult to compensate for the short board, at the same time also highlighted the music network in the content level of the congenital advantage. In fact, Millet has long recognized this point, therefore, millet more emphasis on their hardware-level advantages, at the same time on the music-based toll service model. Under such a concept, the user will not notice the short board of Millet content, and the shoulder on the music view of the upper but let Xiaomi get a lot of other market advantages.

As we all know, le Vision to do Super TV is revolutionary to the industry, it is worth noting that Le Vision has created a new era of internet marketing and hardware services, and later millet can be said to be affected by it. Although Le Vision does not exclude other companies from entering this area, but also very much respect for the Xiaomi competitor, but Xiaomi's attitude towards the music vision is not friendly.

Le vision of course not reconciled to Eat哑巴亏, in fact, this time the Lok-Sue Millet is also known as Le visual counter-measures Xiaomi important action. Judging from the verdict, this counter-attack is also absolutely powerful, and most importantly, the move for the industry to open a "bad head"------once the winning thing in the industry spread, Youku, Sohu Video and many other content manufacturers will do the same, to the Xiaomi lawsuit, the time, millet most can not eat.

Assumption is the general small lawsuit, it is expected that millet identify also forget, is due to the millet model exists "everyone" the hidden danger, so have to correctly le see bite a mouthful, its purpose is two, one is for their own rectification, the court decision to beautify and decorate, stressed that they do "very innocent" And another is to counter-attack to others, that no matter what try to send Millet to court site will be a strong response to Xiaomi, which makes Youku and Sohu video has to weigh the pros and cons.

stick, the means are not brilliant.

So how does millet bite the music vision? One is "sow discord", said "access to video content legal compliance, ICNTV has been terminated with the cooperation of Le Vision license." According to the music vision statement, Le Vision and the Internet Television broadcast control license party's CCTV CNTV's future television cooperation has never terminated, this statement also makes the millet situation more "isolates". Le vision means that it has a good relationship with ICNTV, but does not play with millet.

In addition, there is a micro-bo certification as "Xiaomi company Bspproject Division" of the Netizen @ Li Chen _sonney claiming to be the party @ Wu bin friends, many times @ le as the relevant staff feedback music vision product issues, le view, this issue in the past for the user to have a positive and effective solution, and the @ Li Chen _ Sonney's actions are reserved for the right to pursue its legal responsibility. In fact, in the Le Vision of the incident before the above response, Le View customer service has called the Netizen @ wo Wu Bin, said to be willing to give 490 yuan of music video TV edition annual Card, but was rejected.

Netizens reflect the problem is not strange, oddly, from this @ Li Chen _sonney before the certification information, he and Millet have a great relationship, now, the Netizen has canceled the certification, I do not know whether because the certification exposed the target behind it? Or a guilty conscience, afraid of music to find him trouble? In short, millet stick is not a clever way.

who cooked the gossip about the music vision?

In addition to the above-mentioned level, there are gossip on the internet that le-Jia Yueting Pavilion to the United States, the music as the background, the prospect of music and Icntv court worrying and so on, although there is no clear evidence to prove who is operating these public opinion, just in the present situation, we think with the toe of the head may be able to draw conclusions.

Interestingly, in an article called "Le Vision and icntv the prospect of trouble," once again mentioned in the case of Wu bin, it seems that the case has become some people take the opportunity to suppress the best theme of the music vision. In this view, some of the above mentioned microblogging content is also meaningful, through the micro-BO exposed some unproven material, and then the PR can take this a fuss. The so-called "all men say", gossip after many times spread, it is possible to be very many people receive, this is the public relations field "unspoken rules."

    In fact, it doesn't make much sense for us to push behind-the-scenes planners, which could be a catalyst for the transformation of smart TV and TV boxes, because the lawsuit won by Le Vision is more meaningful than a poor public-relations performance. Of course, for millet, rather than stick than frankly admit, the more you want to escape, the more can not escape.