Millet phone dilemma, rice noodles sad, cattle hurt money

Last week, Lei June on Weibo announced Xiaomi note full Netcom, double Netcom version, goddess version and other millet products price promotion, at the same time, Xiaomi also gave a 24-hour purchase of users cash voucher compensation rules.

Xiaomi mobile phone price promotion, this is a good thing, but unexpectedly have rice noodles ungrateful, have opened spit groove mode.

Let's take a look at some rice noodles to the millet phone's spit groove.

One, the sad rice noodles spit groove

@ The Wind static-the flowers still fall I think such a compensation scheme unreasonable, this lets the difference one or two days even a few minutes advance purchase note and get not compensated for the favor, should be linear planning comparison well, the more near the time to compensate the more, to 300 to decline in the form of retrospective one months [tears] (PS Yes, I was one of the many rice noodles that I bought ten days ago without compensation.

@Post -90:@ Lei June himself April 8 to buy 2499 Millet goddess version, then said the world limited 20,000, May Pink version 2299, now pink version 1999, my brother bought two meters 1, colleagues bought n meters 1, I bought two meters 21 red rice a millet flat Rice 41 Goddess Edition An electronic scale, this plan to buy a millet TV, hehe, a mobile phone 3 months off 500, I guarantee my family friends and colleagues will never buy millet.

@ Big 丨 man: today to Suzhou and Base square millet shop, for the bamboo after the shell, the first no buckle strict, then changed one, the attitude is really good, but the front screen is too expensive, ask after the sale to 790, my side a bit small broken, but also can use, I hope the front screen has preferential .... Reillo, I hope to see

@ study also six in which: Millet mobile phone screen touch on the broken, change a piece also has to buy the price of three part of the second, people who have the same experience please say your opinion

Rice noodles from the spit trough, one is not satisfied with the rules of the millet compensation, this part of the main is not to catch up with the user, the second is the Xiaomi's after-sales dissatisfaction, screen too expensive:). Other similar spit groove also many, there is said Xiaomi phone appearance is too ugly, there is said Xiaomi phone memory is not enough ... We are interested to see Lei June's Weibo.

Face Millet mobile phone price, some rice noodles is really sad.

Second, the cattle hurt money

Once, Xiaomi through the online campaign, control the delivery rhythm, enhance the brand premium way, to create a line under the ox increase the price of Xiaomi phone craze.

In the past, cattle are willing to increase sales, the sale of millet mobile phones, one is because the concept of millet Internet mobile phone has a certain attraction, second, because Xiaomi mobile phone in the hardware configuration is indeed higher than other brands of mobile phones, and the price has a certain advantage, even if added hundreds of yuan, also can sell out, Consumers buy a cell phone they like and don't feel at a disadvantage.

With the glory of Huawei, the sale of Meizu mobile phone, especially the Zhou Hongyi 399 Yuan God on the red rice, Xiaomi mobile phone has been in the same configuration, at a disadvantage at the same price. At this point, Xiaomi mobile phone manufacturing brand premium advantage is gradually disappearing. and Xiaomi mobile phone brand premium advantages disappear, not only to weaken the competitiveness of millet mobile phones, but also hold up a lot of cattle.

To know, the cattle in order to stir millet mobile phones, some cattle stock tens of thousands of to hundreds of thousands of, put tens of millions of dollars. The cattle stir not only millet phones, but also their interests. Today, the cattle are not only unprofitable, but also likely to compensate a lot.

The ox lost not terrible, the terrible is the ox to millet handset loses the confidence. Once the ox starts to sell the millet phone without cost, Xiaomi's brand value will be seriously hurt. There is no brand premium mobile phone brand, or will soon be forgotten by channels and users. The open market abandoned millet, or will be reduced to "niche" internet mobile phone brand, this is the worry of millet.

Sales decline, rice noodles sad, cattle hurt money, by the crowd attack, this is the current plight of Xiaomi mobile phone.

In the face of these difficulties, many people began to sing the millet model, think this is the millet mode to the end. In fact, He Yi that the current problems of millet, millet is a good thing and not bad.

Any company that wants to be great has experienced the hardships of growth, and what Xiaomi is experiencing is the ordeal of making itself great.

To break through the difficulties, Xiaomi can be more powerful.

Millet phone dilemma, rice noodles sad, cattle hurt money