Mistaken ideas and suggestions on website search optimization in medical industry

I am currently serving in a medical enterprise, in a long period of time, the medical enterprise's website rankings are used Baidu or Google's bidding rankings, but recently you may find that the above medical ads Baidu is a lot less, indeed, now many keywords can not do the bidding rankings, so now, Through SEO to enhance the ranking of medical sites become more important, we can also see from the talent on the Internet, now recruit medical website SEO Information A lot, the following share some of our health care site to optimize the error encountered.

　One: Malicious piling keywords, to obtain short-term benefits

The medical website is a very professional website in itself, it provides the content is also very professional and targeted, such as weight loss, women's health and so on, because of this, we see a lot of sites in order to promote a keyword ranking, in a single Web page constantly appear the same keyword, I've seen most of the same keywords in more than 100 pages, of course, there will be a relatively good short-term rankings, but the search is not silly, but now the more intelligent, this site is nothing more than to be searched K station, for a medical site is very not worthwhile, medical care to do is certainly a long-term business.

Second: The website content is many but messy

As a medical website, its contents can be said to be written by a professional editor, general webmaster difficult to write medical related professional articles, but we see that many medical sites on the day to update the dozens or even hundreds of articles, you can imagine these articles are either reproduced or through false original, Although you have the content of your website, but and the relevance of the topic and the basic reading is not, medical is a rigorous topic, you through the false original article to the patient is not help, but confused, so we suggest that the medical site should never use false original, another day to update 1 good articles, Do not add meaningless content to the batch.

Third: The website is flashy

Now open a lot of medical websites, will be its gorgeous page attracted, indeed, have to admit that the current medical website art is really good, compared to the corporate site is really much better, but many pictures will bring many problems, one is the search for the image of the crawl almost no, SEO optimization is basically no benefit, To the customer network speed also requires high, so we think the medical website art is needed, but the necessary text information or more important, and not the whole page are pictures.

four: Only do outside the chain and do not pay attention to the internal optimization of the site

Outside the chain construction will not say, every day a large number of medical sites in various webmaster forums to publish link information, but for the internal optimization of medical sites are not aware of many sites, we know that many medical sites like to use a single page to introduce a special topic, this is for the benefit of SEO is affirmative, the topic of SEO crawl after the weight high , but ignored an internal link optimization, we can place more in a single page navigation menu, recommended articles list, etc., so that search through these links, better crawl to the whole station content.

The competition for medical websites is known to all, many keywords are now not allowed to do in the bidding rankings, the more aggravated the ranking of the competition, but, as a medical site, you must have a professional medical standards and excellent customer service, excellent site content is the key to the success of the medical site.

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