Mistakes that are easily overlooked in SEO

SEO is Search engine optimization, is to let the search engine will be the most valuable information fully displayed to the user. However, how can we better use SEO? With the constant adjustment of the search engine, many marketers are more need to explore and explore, however, the actual use of the process often many marketers into the wrong, but still have a lot of errors, these are accumulated over time, has not been effectively improved. Here the author as a seoer, usually also found a lot of easy to ignore errors, and its collation and summary, I hope to help you, and more need to communicate with colleagues, mutual exploration and progress.

1. Duplicate title Tags

In the use of SEO process, most marketers have a serious mistake, that is, the title tag in the settings are duplicated, a lot of seoer in order to meet the search engine, improve the page keyword ranking, often in the title tag appears multiple repetitive keywords, but now have improved, this is one. The second is the list page or multi-page content often in the label settings are ignored, more than one list page or multiple pages of content labels exactly the same, so for large sites, the title tag repeat high, the search engine and user experience are not ideal.

　　

2, URL settings error

URL settings are often ignored by the seoer, in fact, the role of the URL is also very large, but because the lack of access to the URL settings, thus ignoring a lot of details, resulting in errors. For example, for different servers, capitalization is not a mix, mixed link structure is strictly case-sensitive, this easily caused many 404 pages exist, 404 of pages too much for search engines and users are very unfriendly, so in the set URL must do universal lowercase, and can use the "phonetic keyword" or " English keywords "deepen the search engine and user understanding."

3, 301 redirect Problem

301 redirect problem is often neglected by seoer, in the SEO 301 is also the difficulty. Many of the CMS template also has many problems, such as: Many dedecms templates in the 301 settings on the problem, will be the homepage permanent redirect to the index.html, which directly caused the site to standardize the emergence of the problem and the dispersion of weight. More than that, the CMS in the Channel page, List page, there are 301 redirects, need to pay attention to the construction process in the outside of the Web site planning, the Web site using 301 redirect after the URL.

　　

4. The importance of navigation is neglected

The importance of navigation is understandable, but in the use of the process is often ignored by people, whether direct navigation or breadcrumbs, are ignored by people, so that users can not be the quickest way to find the content, waste most of their time, serious users find the target, resulting in a very high jump rate, In the design of Web site navigation, should take into account the user reading behavior, as far as possible every page through the quickest way to enter, so that the user experience more perfect. The design of navigation is very important, recently also found that a lot of video standing in this piece is very important, such as: Le video network.

　　

5, outside the chain does not pay attention to the common reference

The construction of the chain is an essential course of SEO, however, it has neglected the artificial habit in the actual application process. Too much focus on the number of home page links, thus ignoring the value of content pages, standing in the real user's perspective, if they are naturally reproduced articles, note that the article page, not the homepage, more cases outside the link as a content page , and the chain page theme content and link page theme content is the same, I believe that Baidu will also be judged, and the content is cited more, the original text more valuable, this will be the future trend of development. About "common reference" no harm to read the Lou of the teacher's article "Common references will replace the anchor text"

6. Consider user experience from SEO

SEO is for the user experience to start, however, in the current trend of more seoer is to meet the user experience SEO, in fact, the initial meaning of SEO has been distorted, at the beginning of the website design, the structure of the site from the user experience, understanding and analysis of user clicks is very important to beautify the site so that users improve aesthetic vision, At the same time in the later content update should be done without me, people have my sperm, only perseverance can break through the bottleneck, to achieve the ultimate success.

Source: Shenzhen website production http://www.580jz.net/, author: Yang Nan Strong, reproduced please specify.