MIT Start-up 101 Find your customers

Entrepreneurship Lessons from MITX

Step One market segmentation (markets segmentation)

1. Brainstorm all possible markets and focus on the possibilities
2. Find end user-users who will use your product, but not necessarily pay
3. Thinking about the value of a product
4. Typical user (lead Custemer)--a user with an image that uses your product
5. The competitive environment of the market
6. Potential partners

Step Two (Benchhead market)

1. Seize the market-the first occupation of the market as a springboard into other markets; analogy and war landing war, first will occupy a specific location, and then let more soldiers log in
2. Need to focus on a particular market, just a market
3. is not necessarily the largest market, does not require special qualification certification, easy access

Questions to consider: whether the user is rich or not, whether the target user wants to buy your product, whether it can provide a complete solution, whether it is competitive, whether the market can help enter other markets, and whether the market meets the expectations of the team

MIT Start-up 101 Find your customers