Mobile communication and Internet convergence have become a trend

China Mobile's ambition to enter the Internet is gradually revealed. Wang Jianzhou, chairman and CEO of China Mobile, has repeatedly mentioned the topic "mobile communication and Internet convergence" and revealed that China Mobile has already cooperated with Microsoft and Google in mobile operating system development.

Yesterday, at the "International Mobile Internet Seminar", Wang Jianzhou said, "The proportion of value-added services is still rising steadily. Therefore, we use value-added services as one of China Mobile's three major drivers for growth. The first is new customers, the second is new traffic, and the third is value-added services ."

Wang Jianzhou said that the integration of mobile communication and the Internet has become a trend because it is gradually integrated in several aspects. First, terminals tend to converge, and mobile phones and the Internet tend to converge. Second, the entire mobile communication network is gradually being introduced to IP addresses, the existing Internet structure is becoming more and more integrated. The third is that content and applications tend to be more consistent. Internet applications can be achieved on mobile phones, while mobile phones further promote the birth of new Internet business forms.

A few days ago, when Wang Jianzhou attended the "GSM mobile phone Asia Forum" in Macao, he also said that as mobile phone manufacturers and Internet companies compete to launch various wireless services, they will pose new challenges to major mobile operators, and operators need to actively respond to these challenges. As mobile operators enter Internet services on a large scale, Internet enterprises are also accelerating the launch of Various wireless services, and the convergence speed of both parties is entering the "Fast Lane ".

Wang Jianzhou said that the challenges operators face are not only from technology, but also from the challenges of business models. For example, mobile phone manufacturers also want to be able to participate in more aspects of the value chain. mobile phone manufacturers want to use a new mobile phone and operator to divide business revenue, including voice business revenue, this is not previously available. In addition, Internet companies are constantly pushing the entire mobile industry to focus more on advertising as the business revenue model, which is also a trend.

"This is our challenge. If we want to continue to maintain the operator-led value chain, we must innovate. If we do not innovate, we will feel powerless in the face of such challenges and changes, the relationship between these value chains is greatly changing." Said Wang Jianzhou.

Reporters learned that China Mobile's value-added services based on the mobile Internet include mobile phone reports, mobile phone search engines, mobile payment, and mobile phone positioning. According to data disclosed by China Mobile, China Mobile's current non-voice services, that is, value-added services, account for 25% of its business revenue.

at the same time, Wang Jianzhou also revealed that "China Mobile is actively involved in the study of operating systems and will establish a large team in the Research Institute to study the operating system of mobile phones. We will not design operating systems, nor manufacture operating system development software, but we need a team to study, because we know the customer's needs most. In terms of mobile phone operating system development, China Mobile has already cooperated with Microsoft and Google ."