Mobile Game Product Manager (8) Analysis of Reasons for casinostar player departure

Based on the Delta DNA analysis report, we thought about the game. I summarized several lost players:

1. We didn't spend enough effort to attract players in the first 60 seconds. That is to say, we need to spend a lot of experience on the 60-Second Experience of players entering the game (I want to learn from Macao ). With Delta DNA, 30% of the 80 games are counted as inferior in the first 60 seconds before players enter the game. In our game, there were not enough Amazing effects for players within 60 seconds, and more interactions were presented. In this period of time, players are not guaranteed to be able to enjoy bonus.

2. The payment point is too early or too early to account for 70% of the cause of player loss. The feedback from dawn is that many players play about 4th games without coins and give up the game. For games with obvious defects in our user experience, retaining players is much more significant than forcing players to pay. Before the popularity of a game increases, it is impossible to screen out loyal payers of the game. Therefore, it is a good practice to put quality games at the forefront and attract more players to stay in the game.

3. the lack of incentives and incentives in the game accounts for 28% of the reasons for player loss. players prefer rewards with a sense of accomplishment and more exciting and interesting incentives, currently, the bullet boxes and announcements of the game cannot meet the expected requirements. Nickname defects also directly turn rankings into chicken ribs.

4. the personalization of the game is not enough. Let's start with the gamer's avatar. The motivation for the gamer to upload the Avatar is insufficient, so that the player has no personalized intention to upload the Avatar in the game, weak social networking and default portraits of both men and women make gamers less interested in communication. Only by increasing the player's social engagement, the benefits will increase as the player's game continues to grow. From bigfishcasino's products, this will be fully reflected.

In summary, the reason for the low retention of the game is briefly summarized, because the evaluation institutions mentioned some problems before, but the dimensions of thinking are different. Today, I want to analyze the cause of player loss from the perspective of players leaving the game.