Mobile site to Baidu friendly full solution

First, domain name & server & front-end language

1. Domain Name
At first, I thought that the mobile station (commonly known as mobile phone station, referred to as M station or WAP station) domain name and PC station, casually pick one on it. Later found, "The ideal is beautiful, the reality is cruel": Baidu search engine has its own preferences! As shown below:
Recommended: m.baidu.com sports.sina.cn a.m.hao123.net Www.m168.info
Not recommended: www.baidu.com/m

Can be seen, Baidu search engine like Independent, short two-level domain name (simple three-level domain name can also). But do not like to use sub-directory to do the M station, the reason is also very simple, if the PC station with Www.baidu.com,M station with www.baidu.com/m/, that search engine to/m/This directory will be puzzled: In the end is a PC station subdirectory, or PC station Sotetsu corresponding M station? Really cut constantly, the reason is disorderly ah.

The above example of the domain name, we do a PC station and M-station corresponding relationship:
PC Station M station
Www.baidu.com m.baidu.com
Sports.sina.com sports.sina.cn
A.hao123.net a.m.hao123.net
www.m168.cc Www.m168.info

Perhaps you will find that in the last example, the PC station and M station are used by the WWW as a prefix, in fact, I do not agree, using M or WAP is more appropriate. Because maybe when the boss wants to use www.m168.cc as his, and Www.m168.info as a PC station.

OK, we now know that M station with a two-level domain name or three-level domain name, then a classmate also mentioned a problem, in the Baidu search engine strategy, PC station and M station of the main domain is not necessary to use one? The answer is "no", but it must be relevant, as follows:
Feasible--PC Station: www.hao123.com Mobile Station: m.hao123.net
Not recommended--PC station: www.hao123.com Mobile Station: m.123.com

Can see, Baidu Search engine (hereinafter referred to as Baidu) agree with Hao123 do, use different suffix domain name for PC station and M station respectively, but do not recommend the use of the domain name is not related.

2. Server
No matter what station to do, the first site has a very important premise: the stability of the server. Baidu official revealed: At present, Baidu has a problem of accessibility to the site crackdown is very powerful. If it is detected that the site 404, 502 and other factors affecting users to browse the site, it will affect the site itself in the mobile Baidu search results rankings. At the same time, mobile Baidu search on the page loading speed requirements are also very harsh: "page loading more than 3 seconds do not consider ranking." Of course, the load time of the statistics tool code is generally excluded, but the ad load is calculated in 3 seconds! Let's go home and test the loading speed of the mobile station. Warm tip: Use Webmaster Platform Tools "Page optimization Recommendations" can be rough to find out which factors affect page loading.

3. Front- end development language
Since the development of mobile Internet, the front-end development language has undergone successive changes, and the current mainstream is still using XML, XHTML and HTML5.
Over the years, the main technical standards of mobile Web are:
wml--Classic Mobile Web Standard, using WML
i-mode--small Japanese standard, using ihtml, we can ignore
XHTML Mobile Profile led by OMA, using XHTML
XHTML Basic, with the use of XHTML
As well as the so-called full Web, the ordinary html--from the iphone began to pop up

In recent years, more popular HTML5, is the latest version of the HTML standard (officially released in October 2014), the world's mainstream browser is the latest version of support, at the same time, is also the webmaster platform, browser manufacturers recommended mobile site front-end language standards. It comes with an evolutionary chart that you crossing understand:



Second,Applicable-device Labeling

1. Significance
Used to explain to Baidu spider that this URL page is suitable for the PC or M-side display. Plainly, is to help Baidu to submit the correctness of the verification results, reduce the Baidu Spider PC Station as M station, or the M station as a PC station to crawl.

2.Code Location
    The code is placed in the middle of If it is a PC station, code: <meta name= "Applicable-device" content= "PC" >
If it is M station, code: <meta name= "Applicable-device" content= "mobile" >
If it is adaptive or code-fit, code: <meta name= "Applicable-device" content= "Pc,mobile" >


Third, the site structure

1. Tree or flat?
In fact, there is no need to struggle with the so-called tree-like or flat, as long as you can let baiduspider the entire site run once, but today to remind everyone to note two points:
A not all content in the same directory (including the root directory), this does not conform to the above mentioned "tree structure", but also can not let spiders understand the classification of these articles. Error Example: http://www.xxx.com/article-7750-1.html
b Do not over-subdivide the table of contents (that is, there is a level two directory below, then there are three levels, four levels ...) Directories), generate directories on demand, and do not generate a multilevel directory without a lower limit:
http://www.xxx.com/news/recommended
http://www.xxx.com/news/yyxw/If the content is too small, not recommended

2. breadcrumb navigation
Breadcrumb navigation is also important for mobile Web pages, and it's not a lot to say.

3. Anchor Quality
　　Hyperlinks in two, one is a plain text link (only URL, no description), on the mobile Web page Baidu is not recommended to use, the other is the anchor text link, the code is as follows:
<a title= "title description" href= "http://www.xxx.com/article-7750-1.html" > Title Description </a>
The title described above is anchor, the anchor must accurately describe the corresponding link content, false anchor content will also be punished by Baidu.


Iv. URL structure and external chain

1. URL structure
Although Baidu has supported dynamic URL links, static URL links are still preferred (purely static, or pseudo-static). When using a static URL link, the structure of the URL is also a place to note:
As simple as possible short, less use of special symbols;
Try not to use the Chinese URL, because in the mobile side does not make much sense, the current platform of the revised tools and mobile version of the tool support is not enough, do not give yourself trouble;
Structure level try not to be too much, the less the better, but do not put all the content page in the same directory

2. Outer chain
    There is a sentence inside the jargon is said: "Content for the king, the chain for the emperor." Today, the role of the chain is still very strong, whether in terms of conductivity or SEO optimization. The webmaster still for "outside the chain" and headache, especially by the unknown person malicious brush outside the chain of webmaster, but also can't eat sleep. On the issue of external chain effective, PC-side, mobile-side chain are effective (PC chain to mobile site is equally effective), but need to pay attention to:
Overall, the weakening of trust;
High-quality external chain, has been effective;
Low-quality external chains, with negative effects, while cheating outside the chain, will be punished.

For malicious external chain events occur repeatedly, the webmaster platform released the "Outside Chain analysis" tool, so that you can be clear to the webmaster know exactly what station put our site outside the chain. You can view the Webmaster platform:



V. Mobile Type Submission

Baidu stands in the platform settings, the site is divided into five categories: PC station, the corresponding PC station mobile station, independent mobile station; adaptive site; Code adaptation site. According to the actual situation of the site to set up, in favor of Baidu spiders crawl pages, as well as the ranking of search results (PC station and M station search results display mechanism is not the same). The Setup method is as follows:

Original: http://zhanzhang.baidu.com/college/documentinfo?id=481&page=2

Mobile site to Baidu friendly full solution