Mobile Internet advertising-the sixth more-mobile advertising cheating and anti-cheating-2016/12/07

The cheating method of CPC, CPA and CPS advertisement

"Homage to the original Niuguozhu- http://www.iamniu.com/2012/09/28/aidma-aisas-cicas/"

　　

This paper introduces the possible cheating methods of the CPC, CPA and CPS ads in the media. The analysis of cheating method is for us to better understand the opponent, in order to better prevent cheating.

CPC cheat

　　Overall, CPC cheating is easy, but it is also easy to counter-check out. Common click Software to click Cheat Behavior.

CPA Cheating

　　CPA billing will be due to the customer's definition of a a variety of situations, such as a may be registered, it may be installed software, and may even be registered after the login, install the software after the operation and so on.

To promote the example of software, in general, advertisers will show to the software used in the various key points of detection, a software installation and use of the process is probably: advertising material display, click to enter the ad landing page, click Software Download installation, software installation, software use- > Software Uninstall.

If the Advertiser strictly follow the first to the fifth step above as a standard of assessment, then what can be cheating method? If only the first third step, you can use the registration machine to register and simulate the download, but few registrars can do fourth fifth step. But there is another way to do that is to use the Trojan horse program installed in the user's computer, through the Trojan level secretly walk through the entire installation process. So do we have a way to identify this kind of cheating? There must be! There must be loopholes in any cheating. We can imagine that if the software is the user active installation, then there will be a unique use of the law, and this more practical law is difficult to simulate, because no one will know how the user of a software law is how.

CPS Cheat

　　The original author's article does not understand the technical aspects, directly click the original link address to see it.

Internet Advertising Cheating means introduction: the Enemy, Baizhanbudai

"Homage to the original Niuguozhu- http://www.iamniu.com/2012/09/28/aidma-aisas-cicas/"

With the advent of Internet advertising, different methods of cheating are produced with different billing ways. In the internet age, cheating is more convenient and less costly because of the use of technology. A desktop, a network cable, some technology, you can cheat to get a lot of benefit. Cheating has even become an industry.

As an internet advertising practitioner, regardless of the first entry into the industry or industry, regardless of the primary position or a variety of O, will encounter cheating situation. So how to anti-cheating, how to clear the data of cheating, which requires us to understand the media or Web site How to cheat, there are some ways to cheat, we should find out how to cheat.

This article summarizes 5 articles in the blog, from cheating means, find cheating, anti-cheating cases 3 aspects of the above content to do an outline, in order to offer, can help you.

1, online advertising cheat means at a glance

"Homage to the original Niuguozhu-http://www.iamniu.com/2012/05/26/cheating-list-of-online-advertising/"

"Homage to the original sweeping old monk-http://www.doyj.com/2011/11/11/online advertising cheat means at a glance/"

The online advertising scams mentioned here refer to the cheating of the media in order to brush advertising traffic. They cheat a lot of means, here introduce common several.

IFrame is the most common technique for advertising cheating, which is to embed an IFRAME on its own web page, with a size of 0*0 or 1*1, which is not visible to the user. Open other Web pages through an IFRAME to swipe traffic when the user is not visible. Although the IFRAME is simple, there are many tricks.

An iframe embedded in the page

　　The IFRAME opens the same page address as the current page, or other pages on this site. In this way the user's browsing behavior, easily from 1 PV doubling programming 2 PV. If you embed an IFRAME multi-point, you can turn 3 times times, 4 times times ....

But using this method is easy to find, ad delivery side, through the analysis of UV, independent IP and so easily found anomalies. This is a very old method, but still some websites are bored.

An IFRAME that embeds each other's site pages between two sites

　　This is a clever cheat technique, UV, independent IP and other analytical methods can not be found abnormal.

Double-layer IFRAME

　　Cheating iframe in order to not be seen, the size is only 0*0 or 1*1, but some online ads in the display will determine the browser window size, if too small may not be displayed. At this time some websites use double-layer IFRAME technology to brush advertising traffic. The first layer of 1*1-size iframe embedded in an IFRAME, the second iframe is the normal browser window size, ad code is difficult to find exceptions.

This type of cheating is clever, and will make the main page and two IFRAME use three different domain names. This is because of cross-domain problems, the inside of JS can not get the outermost real page address, want to grasp the evidence can not catch.

IP masking

　　Some sites in the cheating, will block Beijing, Shanghai and other major cities visit. When you visit from these areas, you don't see their cheat codes. Everything is fine. You can see the IFRAME code for cheating on their page when you switch to an agent in another place. This is because many it and online advertising companies are in these big cities, and this shielding makes it difficult for them to find cheating.

Purchase of garbage flow

　　Now from the IFRAME, Trojan garbage flow are marked in the sale, you can use these traffic to brush the page, brush ads. This is also more difficult to find.

The purpose of the website to brush traffic is more complex, one is to brush advertising traffic, earn advertisers and advertisers money, but for the Alexa ranking, but also to investors to see the so-called "performance."

The above basic is the CPM advertising way of cheating, the following talk about the other.

CPC cheat

　　CPC cheating is actually very simple, just use the IFRAME to open the click link.

CPA Cheating

　　Some websites are settled by CPA, such as the number of registered people, in this case, some companies will be specialized automatic registration machine, to ensure that your registration number crazy rise.

CPS Cheat

　　Many people feel that the CPS way is impossible to cheat, in fact, this is also possible. In fact, most of the cheating method through patient and meticulous analysis, it is not difficult to find clues, but China's online advertising cheating is quite serious, the reason for this phenomenon is quite interesting.

The above mentioned are more ingenious and difficult to find the way of cheating, often some traffic is relatively large media use. However, there are still a large number of small traffic media in a more primitive way, that is forced to refresh the page, when the user looks at the page, every few seconds the page refreshes.

2, CPC, CPA, CPS advertising cheating method

Find Cheating

1, [reprint]facebook ads into the Trust crisis: false Click flooding "tribute to the original http://www.techweb.com.cn/internet/2012-08-03/1222110.shtml"

2. How do I find ads cheated from the log? "Tribute to the original niuguozhu-http://www.iamniu.com/2012/09/07/how-to-find-the-website-cheating-in-the-log/"

This article explains what the cheat data is in the actual work, and how to find the cheat data through the log.

　　

The previous introduction of the media in order to increase advertising revenue using the cheating technology, but in the actual work, more is from the report data found suspicious, and then everywhere log to query cheat evidence, finally on the page to do find verification.

The so-called suspicious point, there are two angles to judge, the first is from the same dimension, the unique data item of this dimension occupies the proportion of all the log is not uniform; the second is that the data in the other dimensions is not evenly distributed or the extremum is present in the data summarized in one dimension. The comparison of two angles must be the data comparison of multimedia. These data dimensions typically include: IP, User-agent, Cookie ID, Access time, access page, and so on.

The first step, the same dimension analysis, according to experience, IP is easy to check out the abnormal dimensions.

　　

It is obvious that the anomalous data originates from which IP---222.82.44.14.

But is 222.82.44.14 data all abnormal? This requires a second angle of judgment.

　　

Finally, you can see that 89% of traffic in this IP traffic comes from a URL. This certainly makes us believe that the cheat data. But traffic on the other 5 pages is, in strict sense, also a cheat rate, because its cookie ID and user-agent are identical.

The above analysis looks simple because the given example is simple. In fact, some clever cheating techniques don't show up in the log. If an exception is identified in the log, it is necessary to verify on the page what technology is being used to cheat the website. Usually use the HttpWatch, Firebug or browser developer tools to find. Of course, the example given in this article can be clearly seen using the advertising machine or other methods are doing, which is not visible on the page.

Therefore, the examination of cheating can be divided into two kinds of factual judgment and logic judgment.

Anti-cheating case

1. [Reprint] Channel commercial fake amount impersonate real User: The developer asks for a way to live "salute Original-http://www.iamniu.com/2012/09/07/how-to-find-the-website-cheating-in-the-log/"

Reprinted from Lei Feng net of an article, the author details the subset of the channel to find ways to promote cheating ideas and methods.

　　

　　

Mobile Internet advertising-the sixth more-mobile advertising cheating and anti-cheating-2016/12/07