Mobile Internet: The application of mobility and the application of original nature

Article Description: talk about the two big camps of mobile internet.

Mobile internet can be divided into two major camps:

One is the migrating application Camp : Traditional Internet services migrate from PC to mobile terminals. Good migration applications tend to be modified for mobile terminals during the porting process to gain some new features, but there is no revolutionary change. So there is usually no big breakthrough in the user experience, the user's use is mainly out of the continuation of the original habit, as well as "convenient and quick" These small scale of user value increment. Migrating applications are launched by the internet giants, usually out of defensive strategic layouts.

The second is the original application Camp : The use of mobile terminals unique characteristics of the new application, is a breakthrough innovation. These unique features include: Phone book, touch interaction, Camera, GPS, gravity sensor, and various hardware peripherals extensions. If these features one by one isolated from the view, does not have much value, but once they and mobile phone computing power and mobile internet ability cross combination, it can produce a "chemical reaction", to give users unprecedented experience and even create new user value.

Raw applications are often offensive products with high risk and high returns, either by the traditional internet giants or by a small new venture. But by contrast, the traditional internet giants have a "historical baggage" that concerns the potential impact of offensive products on their original products and may not be as bold as startups. For example, a traditional large-scale SNS site, more willing to transplant their own sites to mobile phones, to do a mobility application, and will not be willing to do a lbs social application, because this new social network configuration may divert the original social network users. This, in Creton Christensen "the dilemma of the Innovator" in the book has made a wonderful exposition. At present, the rapid development of innovative workshops, the main reason is that they do not have the internet giants of the baggage and concerns, can be in the mobile Internet domain wasteful to do innovation, but also with the ordinary small companies do not have the talent, capital, experience and other advantages. Recently saw a news "Sheng micro Bo push him to open the test will be with the point of direct competition", do not feel secretly surprised, the world has become really fast, the point is just a new company, but has been in the mobile Internet as a leader of the posture, and the original Internet industry one of the grand but became followers. Similarly, in foreign countries, almost all of the mobile Internet applications are launched by New Ventures, a classic example is Kik, which was launched by the original BlackBerry employee after leaving the business, rather than at the BlackBerry Company, which, on the contrary, has been suppressed by the BlackBerry since it threatens the company's strategic interests.

Let's talk about how to explore innovative opportunities for original applications. a great innovation product must be a technological innovation opportunity, the integration of user-level innovation opportunities and design-level innovation opportunities, technological innovation opportunities to provide innovative possibilities and fundamentals, user-level innovation opportunities to capture the value and significance of innovation, and design-level innovation opportunities to provide innovative solutions to achieve the three indispensable. the unique features of using mobile terminals mentioned above actually belong to the technical innovation opportunities. In the mobile internet age, there are many technological innovation opportunities, this is a very valuable opportunity.

The next step is to talk about technical innovation opportunities. We can divide the characteristics of smartphones into two types: PC-like characteristics and unique features. Among them, the class PC characteristic is the formidable computation ability and the Internet access ability, the unique characteristic has said previously: the telephone book, The touch interaction, the camera, the GPS, the gravity induction as well as each kind of hardware peripheral extension and so on. If we make some crossover combinations of these features, we might get something wonderful:

Of course, in the above figure, the equal sign must also depend on the user layer innovation opportunity and the design layer innovation opportunity. The acquisition of the two is a need for a high level of user researchers and designers to carefully observe, in-depth exploration can be drawn. Since both of these are very large and complex subjects, this article is not discussed.