Focus on the mobile phone industry for more than three years, the use of mobile phones are several, played the mobile phone is more, every time a new phone will go to search and look at the relevant evaluation, there are several team to do the evaluation of each period will look, so for the mobile phone evaluation I have some different views.
The first is that many evaluation teams do too few sample evaluations. Many do the evaluation of the team limited to cost considerations, the mobile phone used for evaluation is generally only one or two, like Zealer just started to do the evaluation of the use of a cell phone, and then do more and more, for the evaluation of the mobile phone two or three, such as Zealer in the T1 of the anti-wrestling Link said, They do not have enough samples to test a machine's anti-fall ability needs dozens of of mobile phones, they can not do it temporarily. Some teams use the mobile phone or enthusiastic netizens to provide, from the team to evaluate the sample data can be seen, the sample number is too small, and these production of mobile phones, although each of the same, but there is a slight difference between the phone, such as the screen color to adjust the camera calibration and other aspects of the difference, If a mobile phone is at a high deviation from the average level and it happens to be the same as those of the evaluation team, the butterfly effect is more obvious, the results of the evaluation and the fact that the gap is even greater. Even on the same phone, different teams come to the conclusion that the difference is still great. As a result of the competition in the evaluation industry more and more intense, each team in order to be able to make a new mobile phone evaluation in the first time, the machine is generally the first batch production, and the first shipment is usually not mature enough defects, and even some teams with the engineering machine began to evaluate, therefore, the representative of the general more needs to be refined. Of course, many teams are aware of this, so in the reviews they are reminded that they are limited to the machine at hand.
second is that many of the points of evaluation are actually far away from the consumer. Mobile phone out for so many years, but the professional evaluation of the rise is the time of the two years, which is certainly a reason, the evaluation industry has been difficult to fire up, is because investors have no confidence, you say a mobile phone on those things, can talk about things is very limited, to long to do it hard, not to mention the return on income. Indeed, the market is a variety of mobile phones, but the module is similar to the top of the flagship mobile phone hardware used by the upstream vendors so few, as long as willing to spend money can use the best hardware, technology has not been particularly large breakthroughs, is to spend more money marginal benefit is also getting smaller. So it can be said that the big manufacturers of mobile phones in the hardware difference is not really small, to say that the evaluation also said a yarn, anyway, everyone is similar, but, since it is the evaluation, is not the words also look for words, so everyone in the details of the effort, not afraid not to know, the fear of goods than goods, something to compare, Even if you use the best, best and best still have a difference between, for example, the screen, now the basic mobile phone is sharp or LG or Samsung or friends, screen technology has become more and more mature, the display effect is getting better, the difference is only in the color of food and clothing and degrees of visual angle and other aspects of the difference, So the Test team testing screen of the link on each phone to compare, through the comparison to see the difference between them, and then concluded that who is good who is bad, personal feeling this is very empty things, such as color restoration, the evaluation team that the most accurate color reduction of the closest standard than the color board is better, but for the eyes, The most accurate is not the most comfortable, have the eye like plain, some people like the color is gaudy, everyone's preferences are not the same, as long as the color deviation not too strong, white display into black, for consumers, a little difference is not. Many people think that the Apple screen is the industry's benchmark is the best screen, I suspect that there is no standard, no authority to specify standards. In the camera contrast, the evaluation team is relying on the harsh point, the camera for the consumer, the color of the film do not gap too big, white shot into black, the red shot into yellow on the okay, not to mention that no one camera will be wrong so outrageous, as for the resolution of how strong, white balance how accurate, will appear purple edge, Photo saturation level sense of permeability, the vast majority of consumers are not concerned about, shoot to see almost can, and for the flagship mobile phone has been far enough to meet the consumer daily self-timer to send friends, such as micro-blog demand, such as the various evaluation team think MI3 camera is very general, But around with MI3 people friends no one think their cell phone camera where is not good. Therefore, the high-end mobile camera to distinguish the meaning of the low meaning for the average consumer is not very big, and for professional photographers, noWho will take the mobile phone to do professional photography. There are cell phone call test, the evaluation team will call the phone recording, and then use professional audio software analysis, to see who's call quality noise low, this is a bit more nitpick, cell phone calls can hear clearly enough, this is the most basic function of mobile phones, there is no cell phone will be on the top of the fault, So this comparison makes no sense at all. There are many similar examples, because it is said that the so-called mobile phone evaluation from the consumer more and more far, because the evaluation itself is a problem, a little words to find out, so caught in the nitpick of misunderstanding, the mobile phone evaluation is to reduce the cost of consumer decision-making, but ultimately the consumer led to a misunderstanding, out of the original intention. Personally, the purchase of mobile phones as long as the brand in the high-end mobile phones, the price will not be very low, look at the appearance of their pleasing to the eye is enough, to pick those details are not necessary.
Moreover, there is a sentence saying "The Butt decides the head", do the mobile phone evaluation is a group of digital products enthusiasts geeks and so on, and then did a mobile phone evaluation, their vision ideas and so on with ordinary consumers is not the same, then how can be very good close to consumers, from the perspective of consumers to consider the problem? Again how close to "The Butt decides the head" factor still exists , the individual also thinks, does the mobile phone evaluation besides must have the perfect specialized knowledge, the most difficult is can jump out own intrinsic thought, with the consumer to think.
So what do we see in the reviews, in other words, what do we learn from the reviews? I think there are a few points, one is the appearance of mobile phone, you may not have a chance to play the real machine before buying a mobile phone, and the evaluation will have a detailed appearance, where you can easily see the appearance of this phone does not fit your appetite. Second, the performance of mobile phones, if the evaluation said that this mobile phone can play what smooth play what big car games that the phone performance has been able to meet your use, do not worry about performance problems such as lag. Third, the user interface of the mobile phone, the user interface and the appearance of the same important, different manufacturers use the user interface is not the same, this is their point of purchase, so there is a big gap in style, some of you may look very uncomfortable, some may look at a glance will like, so this you need to pay attention to the place. Do the above three points to buy mobile phones, want to buy the wrong phone is difficult.
Finally add a little bit of psychological knowledge, called exposure effect, as long as a person, matter, things constantly in their own eyes appear, the more he has the opportunity to like this person (or things, objects). even if you do not like the current cell phone, but wait for a long time, you will get used to, if you are not accustomed to the beginning of the value of the first,after a period of time you give yourself a valuation, this value is obviously down, so, even if you buy the wrong phone does not like the current cell phone do not have too tangled, Use it and you get used to it.
Science and technology for the convenience of life, so there is no need to spend too much on the choice of mind, with comfortable on the line!
Mobile phone evaluation How to see?