Mobile phone industry Big Data case

2016 global smartphone shipments are expected to be roughly flat with 2015 (up 0.6% yoy) to 1.45 billion units, down sharply from a 10.4% increase in 2015. China's market is also experiencing the same trend: China's smartphone sales of 417 million units in 2015, a growth of only 3% yoy.

2010-2016 Global smartphone Shipments

Data source: Public Data collation

2011-2015 China's smartphone sales and growth

Data source: Public Data collation

Related reports: Research report on China's smart phone market supply and demand forecast and investment strategy 2017-2022

In 2015, China's smartphone holdings increased 22% to 1 billion units a year earlier. As the base increases, the overall growth rate will gradually slow down. As of November 2016, the number of smartphones in China has reached 1.32 billion, which accounts for more than 80% of the total number of mobile phones and has a limited rise in space.

2011-2018 China's smartphone holdings forecast

Data source: Public Data collation

Analysis of China's smartphone penetration rate in 2011-2016

Mobile phone industry Big Data case