Mobile power manufacturers die in large quantities why is the wind not in the door?

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The development of intelligent mobile terminals, especially smartphones, has led to the rise of a large number of peripheral products. Sometimes, do not underestimate these surrounding the humble things, may be hidden in the interests of your imagination beyond! Not to mention the mobile phone shell, film, sets and other crazy profits, is already the user is commonplace mobile power, there are many doorways.

Mobile Power This is due to the lack of mobile phone life of the additional industry, in the past and other industrial development at the beginning of similar chaos, disorder, is now moving towards a highly integrated, deep development stage. But it is puzzling that, in the foreseeable time, such a thriving industry, but no venture to visit the relevant enterprises, and did not happen so-called and takeover, such as events, it seems quite strange.

The high-speed development of large-scale death into the main melody

About 2013 years, I also in a well-known domestic science and technology media, when the evaluation of various types of digital products is one of the important tasks. In addition to the MP4 category of products, the proliferation of smartphones, the category of a large number of mobile power to leave me a very deep impression. At that time can be said to be a mobile power category on the prosperous, the market a wide range of thousands of products, let people dizzying. This is a very low entry threshold for mobile power, the market is in short supply and so has a great relationship.

But at the same time, the mobile power supply "capacity empty standard", "Security hidden Danger More", "internal poor workmanship" and other problems emerge endlessly. And with Xiaomi, Huawei, one plus and other heavy enterprises in the war, the market situation has improved, even Xiaomi mobile power has become the mobile power industry benchmark products. Coupled with the national development and implementation of mobile power standards, so that competition has become orderly, to raise the threshold of entry, resulting in a large number of mobile power manufacturers death phenomenon.

According to data, in 2014, the mobile power supply manufacturers from the previous 5,000 suddenly reduced to the end of 2014, 500 or so. And this is also the phenomenon of accelerating trend, and even a number of industry insiders said that the mobile power industry concentration will be further improved, enterprises will be reduced to 20 to 30 or so. In stark contrast to the sharp reduction in manufacturers, the entire mobile power industry is still showing a high-speed development trend.

"2014 China Mobile Power Market Research Report," The 2011-2014 Mobile Power market size of 3.4 billion yuan, 5.8 billion yuan, 10.5 billion yuan, 16.5 billion yuan. And 2015 domestic mobile power Market scale is expected to exceed 20 billion yuan, up to 22 billion yuan, will grow 51.72%, 2016 is to expand to 32 billion yuan! This shows that the reduction of mobile power manufacturers instead of the entire industry, purified the market, showing the positive growth momentum.

Wonderful scene: VC is not the door

But it's a market with a huge potential, a market with a higher profit margin than smartphones, but there's a strange phenomenon--it's almost impossible to see investors in the mobile power market, not to hear about mergers and acquisitions between mobile power vendors, let alone companies with mobile power as their main business to successfully market.

This highlights the mobile power industry's important problems-low technology content, the value of investment will not be demonstrated; see the innovation, still walk the road of large capacity, power technology is not a fundamental breakthrough; it is still rightfully considered as an additional product of Intelligent mobile terminal equipment, it is difficult to maintain independence Giants are ensemble to join the mobile power market, squeezing small and medium-sized manufacturers to develop space ...

The existence of these problems, so that the mobile power market is lack of favored by the characteristics of the VCS. Although can use the brand strength to develop steadily, but with soar insulation. As for the so-called mergers and acquisitions, time-consuming and laborious, rather than the self-increase several production lines. Listed? Just by moving the power supply, it is feared that the stock price will be like a roller coaster.

Sustainable development cannot be won only by standard innovation

To be realistic, I am still delighted to see the mobile power industry on the right track. Especially in the domestic first mobile power country mandatory standard "portable electronic products lithium-ion battery and battery pack safety requirements", with the official implementation of August 1 this year, with more than 30 data indicators, but also for the mobile power Market this Mustang plus the appropriate whip. But the mobile power market to really develop, the standard is just the basis.

Innovation will be a decisive factor in the quest for leapfrog development. Whether you're applying a lot of creativity to your profile, innovating on capacity/charging/discharging, or improving on sales/aftermarket channels, you'll have an unintended impact. Who first shot, it means that in a new round of competition to win the opportunity. (New discoveries of science and Technology, Constantine/Wen)

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Mobile power manufacturers die in large quantities why is the wind not in the door?