| Article Description: micro-letter, a letter, friend letter, Rice chat, quick chat, or even a royal directly labeled Kiki. On the eve of the Spring Festival in 2011, a number of mobile social instant communication tools suddenly emerged, all of which were undoubtedly directed at Kik Messenger, the app Star, which appeared on October 20, 2010. |
Introduction: Micro-letter, a letter, friend letter, Rice chat, quick chat, and even the royal directly labeled Kiki. On the eve of the Spring Festival in 2011, a number of mobile social instant communication tools suddenly emerged, all of which were undoubtedly directed at Kik Messenger, the app Star, which appeared on October 20, 2010.
"Full free Real-time information", Kik design team so describe themselves, in fact, Kik is not complex, can be fully understood as a smartphone data stream text messages, input methods and contacts from the telephone records, but the transmission of information is not through traditional text messages rely on the short message port, but the pure data pipeline. GPRS or 3G signal, even directly via Wi-Fi. For the North American and European markets, where SMS culture is not developed, Kik directly moves the internet chat, which relies on data traffic, to nearly 5 million of the world's registered users in just three months. It is because of the Kik's high prevalence that it poses a serious threat to the mobile Internet's instant messaging software, especially the instant messaging capabilities under the push message, that Kik was evicted less than one months after landing at the BlackBerry App Store.
Before Kik, the iphone has already had a WhatsApp application, from the functional and Kik no difference, but has been tepid. The reason why Kik can be a hit, the key lies in Kik for the mobile phone Address Book automatic mining, no longer need to add a separate e-mail addresses or other digital code, all contact is based on the original phone address book on the basis of the phone number, automatic call. Although WhatsApp also supports the directory as a mobile social relations list, but it is not simple enough, need a few steps cumbersome manual settings, just a few convenient simplification details, as well as open relational architecture, the achievement of Kik to whatapp beyond.
What exactly is a real social communication relationship? "Current online social systems are non-linear, because different business factors shape different social relationships, and each social system has a separate system of name identification," said Mike Thelwall, a researcher on statistical network metrology. Facebook and Twitter have less than 36% of their registered names overlapping. "Not to mention the Chinese internet market, which is isolating Facebook and Twitter, there is an independent system of QQ and Weibo." It is based on this asymmetric risk to the management of social relations, just let Kik's development team focus on the smartphone address book, Kik team members Tera Kristen explanation is more straightforward: "If you are pessimistic that this generation of social relations based entirely on Internet space, it is wrong, For the internet and the real world, it should be seamless. "It is the high efficiency of the social relationship that emerges from the phone's address book, and the structure of the relationship that can extend more business opportunities through mobile chats, only three months after the launch of the Kik, nearly 10 Chinese mobile internet imitation products are emerging."
"In addition to putting phone numbers and mailboxes on business cards and listing Facebook and Twitter addresses, users are actually caught up in the management trap of social communication contexts, and we designed the blur interface to put together these complex, system-related data-relational systems on a single screen." "Motorola's chief designer, Jim Wicks, commented on the Kik effect in an interview. In a paper entitled "Accelerated growth of online social systems", the Kik effect is directly assigned to the Internet to follow the constant power law, and researchers compare the efficiency of using Facebook, Twitter and text messaging, three different social directories as daily independent means of communication, It turns out that the same is true for smartphone terminals, with Facebook as a communication tool, which is the most time-consuming and cost-effective 1.5 times times as much as Twitter, while the messaging and messaging mix is almost equivalent to Twitter, but the cost of communicating is the highest.
Kik and his Chinese counterparts are not clinging to smartphones, but temporarily need a phone address book to sell out each user's truly effective social relationship structure. In their view, Wi-Fi high-speed bandwidth, more able to cater to the full digital communication tools, especially for the ipad and Hewlett-Packard new launch of the touchpad. For smartphones and mobile Internet, traditional text messages and voice calls are becoming more and more trivial, leaving only the value of the relationships within the Address book. As the Wired magazine predicted 4G LTE standard outlined in the same way: all kinds of internet pipelines as the delivery of information carrier services, has been free to achieve a variety of traditional telephone company functions, all kinds of online chat tools to replace SMS, only need to solve the problem of unified chat identity generation. and the 4G network spacious data bandwidth, implying that the data voice calls inevitable, who still need to pay the call fee, that is only a new data subscription model of the fee issue.
