More popular Interactive ads: 4 features of interactive advertising

Article Description: Internet Interactive advertising experience.

A good advertisement is not only to be able to convey accurate information, for advertisers to achieve a business goal, at the same time, for the audience, good advertising can bring users a good experience, enhance the interest of advertising.

In the specific introduction of interactive network advertising, let us understand the current network advertising, the general classification, the first is the network advertising, also known as banner, mainly in GIF and JPG formats exist in the network, according to the size and proportion of the type more; second, text link ads, This kind of advertisement is one of the most effective network types, the biggest advantage is that the interference of the audience is less, the effect is better under the condition of limited bandwidth; third, email ads, related surveys show that only 30% of Internet users surf the web every day, and more than 70% of netizens use mail every day, This is enough to account for the broad prospects of e-mail advertising, as well as the high targeting and low cost of e-mail messages, as well as corporate web ads, spot ads, rich media ads, and so on.

Network Interactive Advertising is a kind of banner, compared with the traditional banner, it can not only play the role of transmitting information, but also can bring good experience to the audience. In this paper, we will analyze some popular interactive ways in the current network interactive advertising.

According to the different input terminals, we can divide the network interactive ads into the following categories:

1. Interactive mouse

The mouse is one of the most frequently used terminals in our daily life and work, through mouse actions (such as clicking, Scrolling, sliding, and so on) can trigger the advertisement or interact with the elements in the advertisement, the following is a typical case of several mouse interactions.

John Lewis 2011 Advertising

Through the sliding round button for different scenes of the switch, dynamic effect is good, advertising information is more abundant.

Planet Earth Advertising

By dragging the circular slider for shape collage, the combination forms different patterns, more interesting.

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