Mother's Day mobile phone Baidu needs to focus on emotional marketing of the mobile internet era

In the rapid rise of mobile internet today, mobile Internet products want to stand out, not only to come up with a part of the resources to try marketing. More to the marketing as the main body to do. In line with the development principle of innovation and winning, mobile internet marketing means more side-by-side heavy user preferences and emotional needs.
Recently. Mobile Baidu to explore the user's psychological needs. Occasion Mother's Day, launched to arouse the user's emotional resonance "Mom I want to accompany you more" activities, four small problems. Help you calculate how long you can accompany your mother. Activities to attract a large number of netizens to participate in the future to accompany the parents of rational data so many other young people see reality. Weibo on the topic of "choose comfort or persist in struggle", netizens participation and discussion of the heat high.
With the development of mobile Internet. The rapid development of smartphones and mobile internet technology has brought about a variety of changes, whether it is lifestyle, or consumption habits, are in a revolutionary change.

Use your mobile phone to search, shop, pay, check the map, see the news ... Mobile phone in the life of more and more important, but the old and middle-aged users because of the knowledge of the factors and gradually derailed with the internet, although the mobile phone but do not understand how to use the function, and will not use a variety of mobile phone app software to solve the small problems of life.

Young people can not often go home and parents more and more dependent on their children to form a sharp contrast, mobile phone Baidu Timely launch of Mother's Day activities, called on young people to see the reality. Spend more time with your parents, teach parents to use modern tools to solve small problems in life, mobile phone Baidu's usefulness is also reflected here.
Mobile Baidu with "Mother's Day" to promote children to teach their mother to learn and master the skills of mobile Baidu, such as using mobile phone Baidu app search, shopping, payment, check route, watching news, search video, etc., life may encounter small problems, can be easily solved with mobile phone app. In addition to the mobile phone Baidu homepage can also directly join real-time hot news, perpetual calendar, city weather, sporting events, film and television chase, stocks and other types of cards. No need to download, join to see the weather, hot spots and their stock quotes and other information, greatly to the old and middle-aged users to bring a new operation experience without searching. provided for convenience.
Mobile Baidu Mother's Day activities in advocating affection at the same time also enhance the user's goodwill to the product, in addition to effectively improve the user's mobile phone Baidu download and user experience. Double benefit.

Thus, it can be seen that the method of embedding feelings into marketing, more can arouse the attention of consumers and participation.
Few years. Baidu in the media platform from the marketing record, Weibo, and other marketing tools more and more ease. The success of this Mother's Day event is once again confirmed. In this era of mobile internet, emotional marketing is better than other ways of marketing, and you can get good marketing results. (Wen/Wangyi see QQ543415188)

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Mother's Day mobile phone Baidu needs to focus on emotional marketing of the mobile internet era