Mou Ge: "App self-promotion" begins with returning to ancient humans, and "app self-promotion" begins

Mou Ge: "App self-promotion" begins with returning to ancient humans, and "app self-promotion" begins
[Mo Ge: 1 million articles per day]

Yang Zong, who has been serving as a mentor for the past two days, has tried his App-the new beta version of "Flash chat". After the revision, this App is named "meiya ", it is the first App dedicated to female social networking in China. I browsed a piece of "Beauty said" and observed what most female friends said. Yes, you may have guessed it. They all say "it's boring !"

I plan to introduce my deep thoughts on App self-promotion from here. As a product designer, how we solve user needs is a challenge and opportunity. For words that are frequently used such as "boring", you need to dig deeper into the hidden content behind it. Our boredom often comes from our idleness, or even having friends there is no topic to talk about. For example, if he is writing an article, he will not feel bored. Instead, he is very energetic because I have something to do and do what I like. A female friend sent a message "I am bored" through "meiya", indicating that when she was playing a mobile phone, she was probably the only one around her, and she could not find the target of emotional conversation. Maybe there are people around her, but the topics and activities of these people are not of interest to her, so she will feel bored.

Therefore, I think it is very necessary to set up a "topic" for this App. With the topic, female friends can choose the topic they are interested in to chat. Of course, this topic can be generated by the App itself, or the topic can be submitted to the user first, so that the user can vote first, and then the topic with the highest vote will be regarded as the topic for tonight. Users can share their own topics to the circle of friends and vote for them. The discussion on this topic that night can be shared with the circle of friends, Weibo, or in the form of text, posted to the topic, zhihu, and other media.

If you are attracted by the above paragraph, it means that you are very interested in App self-promotion and the original needs of humans. If you think carefully about the above section, you will find that the self-promoted model is clear. You may suddenly realize that App self-promotion is actually a small part of self-promotion. The history of self-promotion can be traced back to the ancient human age.

The earliest ancestor of humans, we generally think of as a human being because they invented tools. Before the tool, there was a magic thing in the natural world: sound. Sound carries a wealth of information. Capable people will scream and roar to remind their companions of danger, and the sound of a waterfall can also let the people far away know That there is water nearby; of course, the vultures singing in the sky also shows rotten bodies nearby. Over time, people can understand what other people say: death, fear, pain, anger, and so on. Indeed, voice is a magic thing in ancient times.

But we should not forget that a person can make a great roar of different meanings because it is related to his individual size and his body structure. When the ant is so small, you cannot hear the sound of biting food. Of course, the roar of a lion is quite different from that of a human being. Therefore, the transmitted voice is related to the individual who make the voice.

App self-promotion should be related to the App's own structure and design. If its topic is about female, it may spread out, receive information and be interested in female. Different apps should dig deep into their core features, which is a deep topic of App self-promotion.


Author MOU Ge, viyi88, the first person in App self-promotion, founder of moutian mission, and member of Qin Wang, Freelancer.The ebook "everyone can start a business" is well received by netizens! It is the first book to start a business at zero cost.Share all kinds of App products and focus on the transformation of traditional industries to engage in apps. developers can look for jobs, find jobs, and find outsourcing companies to follow the public account vjiazhi.

Movie name: When a man returns to the ancient times to defeat the demon, and the man in the middle goes to get the book with the curse. Funny things happen. When he returns to the modern times, the world will perish.

Hmm? A ghost player is the third part of a ghost game. Is it a very old one? Is there a broken chainsaw and a shotgun? Also, he did not go back to the modern era. He slept for a century after drinking a drop of potion.
I checked, the ghost series, and the third part.

What changes have taken place in the transmission of information from ancient times to contemporary times in the history of mankind?

One is a letter, which is issued by the postmaster. It is used to ride a horse to each station, change the horse, and finally deliver the mail
Another is the Flying Pigeon book, that is, the pigeon is used to tie the letter to the pigeon's leg, and then fly, the pigeon will return to the original place, where the letter will be used to bring the pigeon
There are also some less formal rumors, books, and so on. People talk about each other and spread information.
In other words, the book's husband compiled some things into book words and sang them in the form of books, which is also regarded as information transmission. In ancient times:
China is one of the first countries in the world to establish an organized information system. As early as three thousand years ago, information transmission was recorded in the commercial generation.

By horse, Yi Chuan was an early and organized communication method. Located in Jiayuguan Railway Station Square, the "Ambassador" sculpture is based on Jiayuguan Wei and Jin Dynasties's tomb. It provides easy-to-use documents and allows you to quickly move your horse to the left. This brick-wall drawing was used as the theme pattern of a small stamp by the First Congress of the Chinese National Philatelic Federation in 1982. It can be seen that Jiayuguan is one of the origins of Chinese information culture.

During the Qin and Han Dynasties, a complete Yi Chuan system was formed. In particular, in the Han Dynasty, documents delivered should be classified into different levels, and documents of different levels should be transferred by special personnel and special horses in the prescribed order and time. To send and receive these documents, you must register them, indicate the time, and clarify the responsibility.

During the Sui and Tang Dynasties, Yi Chuan's business was unprecedentedly developed. The official mail Transportation Line of the Tang Dynasty centered on Chang 'an city, radiating to the Quartet and reaching the border area, with a station set up in about 30 miles. According to the "Datang Six Classics", there were 1639 stations in the country at the most popular time. A total of more than 20 thousand people specialized in Yi affairs, including seventeen thousand Yi soldiers. Youyi is divided into three types: luyi, shuiyi, and waterway merger. Each station has a home, which is equipped with horse, boat, and fields.

In the Tang Dynasty, there were also clear provisions on the itinerary of the postal program. Lu Yi's fast horse traveled six Yi stations a day, that is, 180 miles, and then about 300 miles on a daily basis. The fastest requirement was 500 miles by day. The walking staff traveled 50 miles on a daily basis; when sailing against the water, the river goes 40 miles, the river goes 50 miles, and the other 60 miles; when sailing, the water is always set to 100 to 150 miles. The poet Cen Shen in the beginning of the Longshan on the way was text judge, a poem written "A Yi over a Yi, Yi ride such as the star stream; Ping mingfa Xianyang, curtain and Shan Tou ". Here he compares Yi Qiji to a meteor. On September 14, November 9, An Lushan fought a rebellion in Fan Yang. At that time, Tang xuanzong was in the Hua Qing palace, and the two cities were three thousand miles apart. within six days, Tang xuanzong knew the message and delivered the message at a speed of 500 miles per day. It can be seen that the organization and speed of the Tang Dynasty postal communications have reached a very high level.

In the Song Dynasty, all official documents and letters were collectively referred to as "delivery", and there was an "express delivery ". The delivery of the Yi horse riding collar has a copper bell, when the road is running, the white sky Bell, the fire at night, not responsible for the death of people. The shops change horses, the shops change people, the rain or shine, day and night. In the early years of the Southern Song Dynasty, the anti-gold generals Yue Fei was forced to recall lin'an from the front line by Song Gaozong with 12 gold medals. This kind of gold medal is the license plate passed by the express delivery, containing 100,000 in a rush.
Transmission of Ancient information:
1. Use migratory birds, especially pigeons and geese as transmission tools
2. Filling methods, such as fish maw, pie, and steamed stuffed bun
3. Special sound, such as Bell, drum, and firecrackers
4. lighting, fire, such as Kongming lamp and Beacon Tower
5. There are other marks, decoration, and so on, such as the mark of the enemy.

In addition, there are bell and drum, fireworks, pigeons, flag, langyan, and other ways to transmit information
Reference: Encyclopedia