Recently, the music and millet melee sparked widespread concern in the industry, two companies have disputes, the root cause is the existence of a number of business competition, in addition to the well-known TV, Box, the recent music has established mobile intelligence company, which means that Le Vision will open up a new front in the mobile phone market. According to the relevant media reports, the current Le Vision mobile phone has entered the key research and development stage, is expected to be listed in the fourth quarter, it is certain that Le Vision mobile phone will become the Xiaomi mobile phones can not be ignored competitors.
In addition, the official platform of the Le Vision Super Router was opened on May 5, although the product has not yet been launched, but the competition between the future and Xiaomi routers is unavoidable. In addition to the product level, at the strategic level, Le Vision also has a small action. July 19, Le Vision Network and Beijing Cathay Real estate Company to achieve strategic cooperation, the two sides will make full use of the Internet thinking and technology to create a smart home ecosystem, it is clear that the music as the banner of the smart home, which in some places will inevitably and millet conflict.
It is not difficult to see, Xiaomi and Le Vision in more and more business overlap, so, the outbreak of fierce melee is not difficult to understand. However, from the current situation, it seems that Xiaomi TV has suffered a Waterloo, and this will inevitably affect the morale of millet, making it difficult to escape the shadow of Waterloo.
Xiaomi TV, Xiaomi's "Waterloo"
In the field of television, Xiaomi suffered a battle of Waterloo. Some people expressed disapproval, after all, Xiaomi TV 2 also has a lot of bright spots, but, look carefully, it is only a form of beauty, because in the sales can only give competitors music to accompany run.
We may as well recall the sales of smart TVs on both sides.
Recently, Le Vision announced that the sale of Super TV sales has nearly million units a year. At the end of last year, super TV sales reached 300,000 units, according to the current 100% growth rate, the total sales of Super TV in 2014 will be 1.5 million-2 million units, 2015 will be more than 3 million units, 2016 is likely to break through 8 million units, compared to last year's sales champion Skyworth 8 million TV sales, By then, Super TV will lead the industry first.
The news from the supply chain shows that Xiaomi TV 1 has only sold 21,000 units since it was officially unveiled last September. Although this data is difficult to distinguish, after all, Xiaomi official disclosure is 100,000, but one point can be for our reference, every time Xiaomi open to buy, can see the number of millet TV is not much. The majority was accounted for in thousands of units, and in the past few months it had even been a direct break. There is no doubt that Super TV has been winning over Xiaomi TV from sales.
In addition, millet business chain also constantly exposed problems, these issues also reflect the advantages of Le Vision: the first: The content is the largest short plate millet, especially the lack of genuine resources such as music, piracy is not a long-term; second: Xiaomi TV hardware configuration without fragrance, price no advantage; Third: Xiaomi Build cloud Platform, But has lagged behind the music to see more than half body position; The Miui App Store is flooded with infringing content, while the LeTV store aggregates high-quality large-screen applications; The hunger marketing has been abandoned by users, Xiaomi began to copy the music vision CP2C.
Mobile Battlefield Waterloo effect constantly magnified
With the growing and growing millet, in the mobile phone sector has also begun to encounter a variety of growing problems. Content short board increasingly obvious, hunger marketing weak. Another bad news is that Xiaomi has lost its partnership with Nvidia (Xiaomi Tegra processor) because it is leaving the smartphone and tablet market. Before that, Xiaomi could balance the relationship with another chip supplier Qualcomm through NVIDIA.
"At this time, millet on the one hand to maintain its positioning of the artifact, the only choice is Qualcomm, but the lack of alternative products as bargaining chips, millet to maintain cost-effective and maintain a certain profit, but also become more difficult than the original. "said Li Gang, a consulting analyst at the game.
Then, Xiaomi plans to launch Xiaomi equipment in Brazil and Indonesia, has not been successful, overseas market expansion is even more difficult. As can be seen, the effect of Waterloo is constantly engulfing Xiaomi's other lines of business.
In turn, it is clear that the next step is to set up a mobile intelligence company that accelerates the pace of the launch of smartphones, striving for the largest number of mobile internet users and portals, and creating a complete ecosystem of music vision.
In fact, le Vision and Xiaomi are a kind of enterprise, all in the Internet mode to redefine the hardware. If it moves into the smartphone world, it will become Xiaomi's biggest competitor. Although it started very late on smartphones, it has made a lot of progress in the field of smart TV, and the whole ecosystem has been quite perfect. Since the strategy of Le Vision has been widely affirmed by the market and the user, Le Vision smartphone is not starting from scratch, plus the new recent frequent digging corner to make smart phone experience of senior executives, le Vision smartphone's layout seems quite broad. According to the previous routines, the Le Vision smartphone is not an independent individual, it is attached to the entire music vision ecology, of course, the music vision will also be through the different terminals of the collaborative work, so that mobile phones generate more play, such as remote control smart home, free to watch video and so on.
Analysis of the cause of Xiaomi's fiasco in television seems to be closely related to the business model and the industrial chain, which is exactly the forte of the music vision, and where will the two companies compete? We wait and see.
