Must-read! App promotion six key points for overseas ASO

App promotion doing ASO is one of the most important marketing strategies for most developers. ASO refers to raising an application's keywords, descriptions, and other attributes so that it is ranked higher in the search results on that market. The ultimate goal is to allow your application to be downloaded and used by more users! The following small series for you to share a good app to promote overseas ASO six key points!

First, the application of keyword analysis

Before we do ASO, we have to focus on our app's competitors ' existing and potential keywords, and now there are many tools to help find these keywords. The search results that affect the application have many properties, which are analyzed by the two most important platform App Store and Google in foreign countries.

In the App Store, there are clear keyword fields, and developers choose their keywords. Starting with IOS6, the APP store layout changes, and developers can see the top ten of search query results. The App Store keyword only allows 100 characters. Therefore, how to use efficient keywords is very critical.

Google does not use the keyword field. Google display based on the search results on the device, Android users can see the detailed results of their app store queries.

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Ii. use of descriptive headings

On the iOS platform, there are two different titles for the application, namely the title and the title shown on itunes Connect (note includes subtitle). The title is the name that appears on the user's phone. This title should be 11-14 characters in length and has no effect on ASO. The app name in itunes Connect is appearing in the App Store and has a 255 character limit.

The high-ranking keywords of the application are placed in the title bar. The title is the most underutilized element of ASO. In a highly competitive category. The following is the application store for the top 5 query "* * *" of the top five results in the application store's query "* * *".

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Top 5 Query "* * *" of the App Store

Third, the length and optimization of the application title

All of the above applications are at least six words in the title from 40 to 100 characters. They all use many of the same * * * Related keywords directly to the title. Some marketers believe that too long titles are not conducive to branding or exposing the company's trademark.

The app title on Google play is limited to 30 characters. And the same is, on these two platforms, frequently changing the title will hurt an app's keyword ranking.

Four, on Google Play, repeating important keywords is the key

The important thing to say three times. Repeated repetition is also a good thing. There is no keyword field on Google Play, Google crawl description collects keywords. The best practice is to repeat any important keywords five times.

Five, to attract users

A compelling icon and is essential to capturing user attention. Each app has a valuable few seconds of self-presentation. Screenshots can display the user interface, show the uniqueness of the game and a variety of game content.

Preferably should be in the first and second position. Besides, Apple and Google also allow developers to upload a short video. Create a game trailer to show to the user. About 20-30 seconds to make your game more impactful.

Vi. localization

If your application is a market for multiple countries, localization is only logical. The use of native language, as well as local user habits can make users download more frequently. Apple and Google have already made it easier to guide translations. Consider adding updates, and providing each language for the most effective localization support.

It is important to set goals and expectations as a gradual process. Don't expect to appear at the top of the leaderboard the next day. Once you have implemented ASO, the download volume will increase and users will be more likely to discover the game. The rankings will be higher than your competitors. Make sure that you continue to keep track of keywords throughout the process.

Summarize:

ASO summarizes the following aspects to note: Use keyword research tools to learn how to rank keywords today and see what your competitors are adding to the most important keywords. In addition, the localization of the work can not be ignored. Of course, to the success of their own applications by the user's attention, we'd better be able to do some other promotions, including offline promotion and cooperation with some promotional companies, buy some search + download volume, praise number and so on, which will help improve the overall ranking of our app.

In foreign this piece, at present I know the Chengdu Invincible Warrior Technology launches the Trymyapps and the Bestreviewapp in enhances the search to download the ranking and the praise service these two aspects to do well!

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Must-read! App promotion six key points for overseas ASO