My opinion on seo optimization analysis and diagnosis of image websites

There is a type of website in an enterprise website that makes SEO staff relatively large, that is, a photo site for wedding photography. Many of these wedding photography websites have no text content at all, all of which are photography images. The customer's website can only be modified as a last resort. If an article directory page is added, such as news and information. Some customers do not agree, so how should we conduct SEO diagnosis for websites with large numbers of images? It is generally believed that the search engine seldom captures images and rarely collects images on pure image sites. Therefore, image websites are not suitable for SEO. The following is a case study to describe how to write SEO diagnostic solutions for image sites.

 

Figure 1: Website speed measurement

1. Check the website opening speed

The speed at which a website is opened is an important factor affecting rankings. Image websites have high requirements on server space because there are a large number of images on the website. As shown in Figure 1, there are still many places for this wedding photography website to "slim down". The merged JS code and CSS style are merged and the code is written in the specified file, do not write them in webpages. The culprit affecting the speed of opening image websites is that images can be compressed. The image format can be flexibly used as needed. GIF images are short and can be downloaded quickly. Currently, PNG is the most authentic format. Not only product images can be compressed, but also background images on websites. Compressing code and images can definitely speed up website opening. In addition, it is best to control the number of product images on the next page.

Second, is the img and h2 code properly used?

 

Figure 2: whether the img tag attributes are complete

The Img tag reflects all the information of an image. To make it easier for a spider to capture images. Personally, the img tag may be complete, as shown in the figure above: This wedding photography network obviously did not display the img tag of the product image completely, and the most important alt tag was not added, different from text, an article is not original. The current Baidu can be quickly identified, but can images be either original or pseudo-original? I believe that the image is original as long as the alt tag and other information is changed. The image information on the webpage includes: Alt (replace text), image length and width, page Title, image text, tag, and name. It is best to ensure that the information is complete, the h2 tag can be used as the image title.

Third: design details of the image page

The image page, that is, the design of the product page, requires attention to some details. First, the number of product images on a page must be controlled. Too many images mentioned above will affect the website opening speed. Second, the image page should not only display a few images, which is not only monotonous, but also not conducive to optimization. It is best to display a "more related images" section at the bottom or right of the page, so that users can easily find relevant information. Third, you can add a comment function on the image page, not just to interact with users. At the same time, it is also convenient for the spider to capture the snapshot of the inner page, and the probability of being indexed increases. Different types of websites are optimized with different focuses, so we are writing SEO diagnostic solutions. Key issues must be well grasped so as to find a breakthrough in optimization