My Seo service content outline

Source: Internet
Author: User

A) Index Analysis of sites in search engines
I. Large search engines, including Baidu and Google, which are almost negligible
Ii. In addition to Google PR, PR almost does not need to be considered. personal opinions
Iii. site ranking (site name): Ranking of Chinese site names, ranking of main industry keywords, and ranking of main service content keywords
Iv. Keyword site ranking (the user inputs the target optimization keyword or analyzes the keyword from the site introduction) is mainly used to obtain a series of optimal keywords based on the analysis of the site master's needs. Optimization Principle:
1. Industry user preference
2. Competition
3. Sustainability depends on hot spot demands and long-term development needs at the stage
4. Relevance of content on this site is also the most important
V. Pay special attention to competitors' mutex issues in advertising

B) Intra-SITE STRUCTURE ANALYSIS
I. index site structure (site directory tree) page distribution, and the home page-based directory access tree structure in the production site
Ii. Directory URL Quality Analysis: length, content relevance, natural keywords, and Title Description relevance of intra-site URLs
Iii. 301 304 necessity of PAGE analysis redirection necessity of cache expiration settings
Iv. Content Page Structure, URL link form, keyword Distribution Analysis
V. Static Compression and encryption of released versions for directory and structure analysis such as images, JS, and CSS
Vi. deduplicated analysis of multiple URLs of similar content on the webpage
VII. Se unfriendly behavior analysis 302 JS abuse no compensation measures falsh page use, frame use

C) site availability analysis
I. access speed and update Behavior
Ii. Navigation relevance, arrival path of any column, and arrival path of hotspot Columns
Iii. 404 500 Analysis of Web Page Customization
Iv. Site Map
V. About us, contact us, user privacy policy, and other auxiliary topics
Vi. Registration Process Analysis (involving the Product Layer)

D) site VI Analysis
I. Is the logo standard? Is the image delivered? Is it suitable for the positive suspicion of the target user group?
Ii. Whether the domain name and domain name Owner information accurately reflect the real ownership of the domain name
Iii. Whether the homepage image meets user access requirements and is qualitative
Iv. Differences between similar sites

E) quantization,
I. proportional distribution:
Out-of-site: 25% links Source Position in PR industry (unable to accurately quantify) quantity and location
Intra-site: 50% quantity, uniqueness, readability, navigation freedom, navigation coverage, arrival path optimization, and relevance of link body
Availability: 20% speed, content area UI, and descriptive Optimization
VI: Image 5%

F) optimization Countermeasures
I. Analysis of out-of-site link Selection
Ii. Site structure transformation and CMS system transformation (especially URL transformation)
Iii. se non-friendly behavior modification measures

G) Seo Maintenance
I. Performance Tracking
Ii. Continuous Improvement Suggestions
Iii. New hotspot Seo recommendations
Iv. Technical support for original content

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