Name Liu: SEO How to master the overall progress of keyword optimization

Website optimization for several years, has gone through for the key words confused stage, although the ultimate goal of the website optimization is to get more of the search engine's pro-Lai, so that the site's traffic has increased, conversion rate has risen, ultimately to achieve economic benefits, but for most of the site optimizer, is still stuck in the keyword itself on the issue of hesitate, On the one hand, the problem of conversion is not what the current industry optimizer is worried about, because the customer is only asking for keyword rankings, on the other hand, because the site optimizer's own energy reasons, no time to take into account, although the conversion rate is the site optimizer need to consider the ultimate trend, but for most of Keyword rise and fall seems to be the content of their concern, in this, with the author's website optimization experience, talk about some of the methods to control the progress of keyword optimization.

First, the choice of key words

The learning of keyword selection is very deep, I have seen a small web site, not more than 100 pages, incredibly optimized more than 20 keywords, and there are 10 main keywords, and the competition is still very large, such a keyword optimization program was doomed to the first optimization of the failure, for small sites, My advice is to take 3-5 keywords, the main keyword is best 1, up to no more than 22. Consider from the following two aspects, one is the energy and the money factor, increased keywords will inevitably increase the time and cost of site optimization, and the second is that the number of keywords will affect the ranking between keywords, for example: We also optimize the three main keywords, these three main keywords in the ranking of the process, there must be a sequence, In the optimization process, there must be a keyword first to reach the search engine home page, at this time, the general site Optimizer will inevitably make a mistake: instead of optimizing the other two keywords, and slack or give up the optimization of the successful keyword has been optimized. The consequences of this, light has been raised to the first page of the keyword drop, the ranking disappeared. And if the optimization of a main keyword, three by the main keywords derived from the keyword, such optimization will not cause the weight of the site is dispersed, the rise of the derivative keyword will also lead to the rise of the main keyword, the final smooth arrival of the search engine home.

Second, competitor and optimize the website analysis

Keyword selection after the analysis of their own factors and the site of the first three pages of the competitor's website, is necessary to optimize the homework, the art of war has a cloud: the enemy, can be victorious. Most website optimizer like to analyze the first page of the search engine competitor website, and not to analyze the second page, the third page of the site rankings, this is enough to make the site optimizer in the optimization of the judgment on the error, site optimizer in the keyword to reach the designated position, generally are doing the guarantee work, Unless there is a big change in the keyword, the site optimizer will adjust the optimization strategy, and the second page, the third page of the site is the real enemy, their optimization methods and optimization method do you know, they are in the site optimization skills than you know more, Qinnengbuzhuo is good training, but we also need to know, For example: If one day you do 1000 of resources outside the chain, then you give up the optimization of this keyword, unless you can do in a day to do 1500 outside the chain. In general, the first page of the search engine site status can let us know what kind of degree can be ranked in Search engine home page, the 23rd page of the site can let the site optimizer in the optimization of the key words in the optimization of the overall grasp.

To optimize the length of the site domain name, PR value, site internal structure, such as the impact of optimization factors analysis, can be based on their own experience to determine the overall keyword optimization needs of the general time.

The judgment of the keyword optimization time, on the one hand is based on the competitor website analysis, on the other hand is the combination of their own site optimization experience, the combination of the two can be the site optimization keyword in the ascent has a overall grasp, in the site optimization process, experience is really important, as a website optimizer, To have different competitive degree keyword Optimization case experience and summary, so that the site optimization on the road to smooth sailing. This article by the studio _ Art Training http://www.thinker211.com original, A5 first, reproduced please indicate the source, qq:359105453, welcome to share with you friends website optimization experience.