I. Website navigation structure
1, to avoid using flash for navigation, do not use embedded JS files to do site navigation, search engines can not read the contents of the Flash content and JS files;
2, the Site Directory is best not more than three layers, if the content too much, to multi-layer words, enable the two-level domain name; static Web pages are more popular with search engines than dynamic Web pages;
3, the site navigation using the best text links, if you want to use the picture to do the navigation, add alt description to the picture;
4, the placement of navigation links to consider the user experience, users of interest, the more important channel at the beginning;
Second, the article link
1, the latest article links: Let readers and search engine the first time to understand the content of the site;
2, a series of articles link: If you write a longer article, may wish to consider, divided into a series, so that will not affect the beauty of the Web page, but also to increase internal links;
3, the hot article Links: In the sidebar display hot articles, you can increase the internal links and effectively improve the traffic;
4, random article Links: so that more articles are browsed by the reader, and when you do not have time to update the article, it also played a role in updating the site, so that the search engine to know your site is still very active;
Third, related key words link
In the article in the previous written articles of the key words or mention to a problem, to add a keyword link, not only to facilitate readers to read, search engines can also get more information when crawling. This internal link structure is much better than the dry ones.
Four, the website footer
Generally we are in the footer to place copyright information and so on, in the footer put the core keyword links, but to enough, every page put, it is likely to be the search engine penalty.
V. Use of tags
Put tags tags on the home page, not only allows readers to find their own articles of interest faster, but also conducive to the strengthening of internal links.
Six, 404 error pages
No one wants to enter the wrong address when they are turned to the page (such as input http://www.***.com/xxx.html), hit a bald error page is always very unpleasant, so properly beautify the 404 page, this page can be some warm hints, You can also put some of the site's key to push the column or article.
VII. Site Map
The establishment of a complete site map (sitemap) will be all the content of the ultimate page is included, equivalent to the entire Station index page, the site map placed on the home page, not only can help readers find the content, but also conducive to search engines find and crawl the sitemap page; Large websites can list the most important categories by column.
Author: Nanjing SEO Original: http://www.seochina1.com/post/zengjianeibulianjieliugefangfa.html reprint please specify