Native ads have a huge impact on the mobile side, making advertising faster and more innovative

Keymob Mobile Advertising experts said: With the rapid development of mobile internet, advertising should also conform to the development of the times, not innovation will be eliminated.

What is a native ad?
Recently, "native ads" in the mobile internet fire up, the concept of native ads (Native ads) from abroad, began last year in the global media circles, there is a wide range of opinions, there is no clear definition. In general, the term "native" refers to a website or platform, advertising is content, consistent with the audience context, fully integrated into the media environment.
With the rapid development of mobile Internet in the past two years, native ads are more absorbed by mobile ads, and there are many examples of native ads on major web platforms such as Facebook, YouTube and Twitter. The native ad on Twitter is a Twitter that changes media content and allows users to access ads in a way that touches media content. This kind of friendly way of embedding information into what users are now interested in and doing is proven to be effective in reducing user interference, reducing bounce rates, and improving conversion rates, a form of advertising that is popular with the public.
What is the difference between a native ad and a soft-text, implantable ad?
As a newer concept, native ads are not clearly defined, blurring the boundaries of other soft ad types. The biggest difference between native ads and soft-text, implantable ads is that they are explicit ad attributes, and the two are hidden ads. To put it bluntly, native ads do not disguise themselves as advertisements, but they use better content and more friendly ways to reach out to users, and the creative requirements are very high. After all, being honest and effective is based on the attractiveness and value of the user, or advertising is still annoying.
New forms of mobile advertising
The proposed and popular concept of native advertising, forcing the mobile advertising industry to accelerate the thinking and build advertising and user friendly interaction. At present, the mainstream form of mobile advertising banner, interstitial are hard-wide, no point incentive mechanism of the recommended wall ads is a more integrated application of friendly ads. The difficulty of mobile native advertising is that one form of advertisement is difficult to fit the media of advertisement platform, try to develop more forms of advertisement and become the breakthrough of mobile advertising platform.

Keymob Mobile ads launched a new ad, the screen edge of the dynamic small buoy, the user is attracted to click on the display ads, small buoy can be based on the type of application to customize the style, in a single hand tour it can be one of the props, which is in line with the "native" concept. A growing number of AD platforms are introducing custom ads that not only give developers the choice to ensure user experience, but also increase ROI from an advertiser's perspective.
With the continuous expansion of mobile internet, mobile advertising will not only be limited to mobile phones, flat ads, wearable devices such as smart watches, sports wristbands and so on will become the media of mobile advertising, mobile-only advertising opportunities unlimited. To this end, Keymob will provide customers with better services to achieve a win.

Native ads have a huge impact on the mobile side, making advertising faster and more innovative