Natural rankings and Baidu bidding combined to make the key words unassailable

The site is just close to the natural ranking of keywords, often sometimes is not enough, if you can combine Baidu bidding to do the promotion, then no doubt this will let the site's product sales play a greater role, personally think that the natural ranking of keywords to bring the ranking is generally the same heat, mainly in the long tail of the main words, Popular words are generally a large number of high weight of the site attention, many webmaster eyeing, so the energy and time to spend is very much, if the reasonable use of Baidu to assist in bidding, that the sale of products undoubtedly played a "fuel" effect.

Some friends will ask, their website target keyword ranking has been very good, why waste money, to do bidding promotion, that is the place to burn money, it is the rich do promote the place, not suitable for ordinary people to try, really so? The fact is not so, as long as their own reasonable control of the auction promotion of the backstage, Or can control the daily click and cost of the price, at the same time can bring higher benefits, do bidding to promote to pay attention to several methods:

　Keywords must be the relevant key words

Bid to promote the key words must be combined with their own site to dig, or mining has the conversion rate of the key words, so that not too much money, and can not see a trace of effect, not to promote the click, and put no relevant keywords, and some of the business is not related to the hot words, One day you can consume tens of thousands of of your money without a phone call, so remind friends this is very important, an exception to always pay attention to their own accounts, and some Baidu promotion staff will arbitrarily give you add a lot of unrelated keywords up, to Baidu bidding inexperienced friends will often eat a lot of losses, So do Baidu bidding before the best to learn the skills of this aspect, or find a knowledge of the Baidu promotion staff, so that will not be fooled.

　Second, the display page is related to the key words

Baidu auction of the display page related path is filled by their own, if each key point in the entry is to enter their own home, that for many products do not have a relevance of the page, to give customers a good display, users even click into your site, see unrelated products or descriptions, there will be no purchase ideas; Therefore, each keyword is best to do a keyword-related page, the relevant products described in detail, the best side of the show to the user, so the conversion rate has greatly improved a lot.

　　Third, the ranking of the first keyword can choose not to do promotion

Do bid promotion is to let all the keywords are written Baidu promotion backstage? In fact, this approach is feasible, but in order to save more money, and play the same good effect, you can try to have the natural ranking of the keyword does not do the bidding, the keyword does not rank or ranking very behind, the keyword bidding promotion, This has played a natural ranking and the big power of bidding promotion.

　Set up bidding time to save money for account number

General products are purchased during daylight hours, users are the same if you want to buy related products, will be in the daytime time to carry out related search, general evening after 10 o'clock, will not intentionally to the customer search, if 10 after the account is still open, in case the person with the software brush, it is more frightening, the consumption of more money, We suggest that the opening time of the account is set to 6 in the morning to 10 in the evening, which can save a lot of money.

In fact, Baidu bid promotion There are many small tips, and there is no CCTV exposure so terrible, as long as their grasp, should not be too big problem; personally think that Baidu bidding and natural rankings are sometimes very important to the site, we may have the opportunity to try, you will find this effect is really good. Article by the single game Download http://www.91danji.com original, A5 starting, reproduced please indicate the source, thank you.