Nature of business

Nature of business
Basic Information
Author: Chen Chunhua [Translator's introduction]
Series name: Chen Chunhua Management Series
Press: Machinery Industry Press
ISBN: 9787111402909
Mounting time:
Published on: February 1, January 2013
Start: 16
Page number: 280
Version: 1-1 category: Economic Management

For more information, the nature of business
Introduction
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Books on economic management
The rapid development of science and technology and the unpredictable external economic environment are considered as the key factors that affect enterprise operation in our time. However, there are always some excellent entrepreneurs and managers who can help enterprises achieve annual profit and growth. They have always focused on the most basic elements and can always go back to the basic level to make efforts. This is exactly the secret to their success. The secrets of these successes are regular cognition, and they are judgments and actions related to the "nature of operation. Some general rules in enterprise activities can help us to simplify business, find the basic elements of business operations through complex business phenomena, and let everyone in the company understand these basic elements, so that his actions are related to these most basic elements. If we can do this, everyone will feel that these most basic elements of the company's operation are closely related to his work, and get the greatest sense of accomplishment and satisfaction from it, the company will also achieve profitable growth. There are only four basic elements of operation: Customer Value, reasonable cost, effective scale, and profit with Human Care. Everyone can master these four most basic elements and cultivate their habits of thinking to make choices and judgments along these four elements. Therefore, our understanding of strategy, marketing, products, value chains, services, and brand nature is based on our understanding of these four basic elements. The essence of business tells readers that business activities follow their own essential rules. Once these basic rules are mastered, enterprises are able to cope with uncertainty and changes.
Understand the essence of enterprise operation, master the correct business logic, and use the basic values of strategy, marketing, products, services, value chains, and brands effectively from the standpoint of customers, this allows enterprises to plan their own growth path without being influenced by the external environment.
Directory
Nature of business
Collation
Business Logic
Chapter 1 Basic Operating elements // 1
Customer Value // 4
Competitive and reasonable cost //
16 Effective scale // 28
Profit with deep human care // 38
Chapter 1 nature of strategy // 53
Enterprise orientation and strategic thinking // 55
What are Chinese enterprises missing? // 61
Strategic thinking and its logic // 65
Re-created business world // 74
Strategy-based operations pragmatic // 82
Return to zero: Thinking fundamentals // 83
Chapter 3 essence of marketing // 99
Understanding consumers // 101
Marketing Strategy is to do the right thing at the right time // 113
Understanding Culture marketing // 121
Marketing start point and end point // 131
Chapter 5 product nature // 4th
Product: enterprise life and brand owner // 139
Product intent // 146 The product carries the "spirit" // 151
Chapter 4 service nature // 5th
Service cognition // 162
The true meaning of the Service // 167
Free Service Mode? // 171
Service Marketing: from idea to action // 180
Chapter 5 shared value chain // 6th
New Starting Point of strategy // 191
Essence of channel value // 196
Collaboration effect // 216
Chapter 5 brand nature/7th
Brand is the sum of customer experience // 227
Capability of Chinese enterprise brands/233
Brand building environment // 242
Conclusion: who will be abandoned/253
Note // 260

Source of this book: China Interactive publishing network