As a product manager, one of the priorities of our work is to collect and collate requirements, and what are the requirements and what are the associated needs? This article and everyone to share is associated with the needs of related content, with the nature of demand in the entire product life process occupies a great proportion, if the creative needs can be a fire of a single spark, with the nature of demand is to provide for the flame of a number of grass-burning.What is the associated demandwhen we do products, there are many not much value, but must have the function, this part of the demand I unified definition as "associated demand", belonging to some of the backbone of the derivative branches of demand. · When we decide to develop the account system, in addition to registration and login is a necessary function, and it will also contain the change password, retrieve password these unconventional functions, at this time, change password, retrieve password is typical associated demand, • We provide users with the ability to upload photos, corresponding to the need to provide delete photos, although the use of very few people, the frequency is very low.associated demand must exist, but it is not a very urgent, in fact, many teams tend to pick out the associated requirements and, if necessary, discard this part of the demand and place it into the next version of the iteration plan. As his definition is,associated demand must exist, but this lack of demand does not cause the majority of users ' dissatisfaction, the loss is very limited. Product managers work overtime after the developers, in fact we are a group of people and time race, and other members of the team, we also hope that this version can be launched as soon as possible, into the market, and then achieve extraordinary achievements. And even if more resources, no more manpower, there is no way to open all the demand at the same time, this is a characteristic of the associated demand, he always bear the burden of our burden of the first.the characteristics of the companion demandMature product managers know how to cut demand, understand the need to do subtraction, this ability looks very ethereal also very personality, may have listened to many times also can only fantasy, hand thousands of demand, laugh, and then cut to · 500, for this middle how little, why some demand can cut, why some need not cut, want to be very confused. Demand has primary and secondary, we do the product process, in each version will reflect the primary and secondary needs, the order of demand, MVP concept, demand priority and even Kano model can reflect this view. We will devote a lot of resources to our core needs, which are our primary needs, and we will discard secondary requirements, and when necessary, we will discard some seemingly very central, but in fact he is the biggest secondary requirement after the main demand. Now tell us a way to greatly increase the ability of people to cut demand. Now we have 5 needs, but our resources and our time only allow 3 needs, you will abandon those needs? 1. Add sticker function 2 for photos uploaded by users. Make an open group chat, full-platform users can participate in group chat interaction 3. Open upload image, users can choose to upload the original size of the photo 4. Allows multiple photos to be uploaded in a single upload, i.e. bulk upload 5. Development of the function of the continuation of the breakpoint, the user upload the photo failed, you can click to continue uploading, the uploaded photos do not need to re-upload the topic is difficult to answer, but also lack the correct answer, in different circumstances, we will have the alternative, the demand choice and many factors, not a single factor caused, but, After a little modification of the problem, I think you will now make a choice. Now we have 5 needs, but our resources and our time only allow 3 needs, you will abandon those needs? 1. Add stickers to photos uploaded by users[Associated Demand2. Do an open group chat, full-platform users can participate in group chat Interactive 3. Open upload image, users can choose to upload the original size of the photo 4. Allows multiple photos to be uploaded in one shot, i.e. batch upload[Associated Demand5. Development of the function of the continuation of the breakpoint, the user upload the photo failed, you can click Continue upload, uploaded photos do not need to re-upload is not easy to identify, basic all the associated needs,can be discarded in the priority, but not completely abandoned, but in the next stage or sometime in the future, then to do, perhaps by then, the demand is no longer the associated demand, but the creative needs of。 As long as we can identify the nature of the demand, is the associated demand, we can try to cut the function.characteristics of the associated demandAs an excellent choice for reducing burden, it is the application characteristic of the associated demand, and we can apply it to the characteristics of the associated demand itself, namelyThe associated demand cannot exist alone and has a strong dependency and subordination on other functions. The ability to change the password is too common for us, this feature is a typical companion demand, if our account system, only support third-party account login and SMS Verification code login, the function loses its existing value. Leaving the custom password field, the ability to change the password is not logically established, in other words,Changing the password is the companion requirement to set the passwordThe same requirement for password-setting also includes the "Retrieve password" feature. If none of the features are set up, then the change password that is expanded around the password and the retrieve password no longer have any meaning.The most typical characteristic of the associated demand that we know is that it is dependent on other functions, and it cannot exist in the product alone. As an image-making product, allowing users to delete photos and set hidden encryption on photos is a distinct set of associated needs. Regardless of whether the photo is processed in any form or business, it needs to be based on a successful upload of the photo, and a series of features that unfold around the photo are subordinate and dependent on the uploaded photo. The operating body of these features is the uploaded photos. But if the subject does not exist, will these functions still have an effect? If the user uploads the function of the photo is blocked, then the body of the photo will no longer exist, it will not be able to expand around the subject of functional operation. Now, many products do very heavy, and the problem of the two hardest hit one is from 0 to 1 of the process, piled up a lot of demand, 1.0 version of the development of more than a year to go online, behind these problems, we will be a number of associated demand as a real user needs. Now, do you learn how to abandon certain needs, and how to identify the associated needs?associated Demand "do function"The demand of the companion is itself as a requirement, but when it is done, we cannot understand it as a requirement, which is more in the form of functional supplement, which is seldom mentioned in user feedback. Therefore, this is also the most suitable for newcomers to an area, with the help of the need to control the associated needs, will be helped me to accumulate more functional library, gradually master the use of functions and development process. We focus on the associated needs, do not need to consider whether he is in line with human nature, whether there is a demand, whether there is influence, just to think about how to do better, this will gradually increase my ability to harness the function. Many new people will be prone to make a mistake, not too much attention to the copy, too much energy to spend on functional design and look at various materials, this is actually trifles practice. "Lean First" this book refers to a case: an e-commerce site users add difficult to improve, in an optimization attempt, the data presented an objective growth, this small optimization, just the registration button to make a number of adjustments, can say no function of the new, just adjust the local layout. In the same way, we can see the difference from the copy, we use a simple note to illustrate: 1. Participate in the event and have the chance to win Apple 72. Win the Apple 7, participate in the activity, you can also say two words who is good who is bad, but we can clearly from these two words feel different information, the first sentence, we think the participation activity is the main body, win something is auxiliary, the second sentence, then become the winning Apple 7 is the main, and the activity is only auxiliary information. In the company's natural needs, when the perfect, at this time I do not need to be responsible for the entire product business value, do not need to be responsible for the user needs, but we need to be responsible for the function, so that the function is more easily accepted by everyone, does not appear rough, difficult to use. It is meaningless to make the associated demand, and it will greatly damage our own growth, we are more close to the function at this stage, try to express the function better, and the use of layout and copywriting is the two major challenges to us at this stage. Source: Everyone is a product manager
Nature of demand: what is associated demand
