How important is navigation? Is it simply a sign? Of course not. Navigation occupies an important position in the site architecture, which determines the information scope, classification and access path of the website. Good navigation design will directly enhance the usability of the site, thereby enhancing the brand image and credibility of the site. So how to allow users to enter the site smoothly or even unknowingly "business into its path" has been our constant search for the goal.
Many kinds of navigation, the role played by nature will be slightly different, some can expand information, and some do information, the author of the initial common navigation function divided into the following three categories:
1. Overall structure laying, show the global website:
There are several types of navigation is the use of information in the station classification, and the level of display to the user, so that users of the site to understand the overall situation quickly and quickly locate the information they want to find, this is a tile-guided process, the user perception of the site shape is very important. This kind of navigation mainly includes: Global navigation, local navigation, site map, utility navigation and footer navigation, etc.
Global navigation: is the highest weight of the site structure of the navigation, leading the information architecture of the entire website, determines the site shape and the overall classification of information, usually using a fixed mode.
Local navigation: A navigation that is used to access a subordinate structure under global navigation, often as a tiled boot to the next branch of the global navigation. There are many mechanisms to form local navigation, such as tree navigation, vertical menu, dynamic menu and so on.
Sitemap: Provides the global information of the website, the use experience is worse than the combination of global navigation and local navigation, but it is very helpful to the user overview website structure.
Utility navigation and Footer navigation: These two types of navigation are usually made up of global action links, such as exiting the system, directing the user to the Help system, or switching between the various Web services of the same company.
2. Follow the path of behavior, narrow the scope of information, achieve linear guidance:
When the user in general browsing the global information, hope to quickly locate a branch of information, to enter the specific function page to open the task or access to the content page to browse the information needed, at this time there are several types of navigation will appear, guide users in the Web site linear walk. Such navigation includes: step-by-step navigation, breadcrumbs navigation, search-type navigation, page navigation and so on.
Step-by-Step navigation: a very typical linear guidance, the goal is to allow users to quickly complete the task.
Breadcrumbs: A direct record of the path to a user's access to a Web site, indicating the current location and providing a link back to the previous page or previous access page.
Search-Type navigation: Search-Class navigation is an important tool for users to quickly locate content or tasks, through search and screening can ensure the rapid progress of user behavior path, but also avoid the "desperate" situation.
Page navigation: page navigation in the user's browsing behavior is more like a tool, so that users stay in the information level remain unchanged, so that the behavior can continue to continue.
3. Information extension, guide users into the wider world
How can users continue to stay on the site and start a new journey after the user has browsed the content or completed the task? The recommendation to provide relevant information becomes a new navigation task, such as: Embedded link navigation, adaptive referral navigation and related link navigation.
Embedded link navigation: mainly based on the content of the context of text linked to the form of expanding the user's information, or to help users find the source of information and so on.
Adaptive recommendation Navigation: Adaptive recommendation navigation can be more intelligent matching information, so as to achieve relatively accurate recommended guidance.
RELATED LINKS Navigation: and adaptive navigation has similarities, belong to the relevance of navigation, can let users care about the time to discover more information.
To sum up, the design of navigation is closely related to user behavior, can provide different navigation in different contexts. But some websites have a lot of information, and the classification is complex, such as large-scale electric business site may appear multiple information classification dimension and the use of classification and labelling of the scene, resulting in a variety of navigation information display, coupled with the navigation and interactive logic and visual style has a great relationship, so how to use navigation to better meet the needs of users, Solve the user's problem is our continuous exploration of the goal and motivation.
Article Source: Baidu Ued