Neglected SEO Basics from the Zac two old books.

Zac wrote the first book is "Network Marketing actual combat password" (hereinafter referred to as "NET"), this book, although constantly reprinted, praise such as tide. But by contrast, the real win to him in the industry's reputation or "SEO actual password" (hereinafter referred to as "SEO"), not only to get the praise of the experts, and even now by some webmaster, seoer as SEO must be consulted at any time of SEO tools, can be seen its status of the river.

　　

Classics are worth chewing over and over again.

Why is that? I think it is the domestic abnormal SEO heat created the "SEO" hot, and even Zac "SEO" in the preface revealed that the "net" published, and constantly have the domestic webmaster advice, that the book about SEO content is too thin, it is in compliance with such a trend, "SEO" enduring, Even a revised version was published not long ago.

The author of the same preference "SEO", and constantly read, until a few days ago to clean up the "book Bed" (no finishing will not be able to sleep), only to "find" the "net", after rereading, think "net" first rational, even until now, "net" in the SEO and network marketing relationship between the grasp is precisely the current webmaster neglected- SEO is just a kind of network marketing means, any marketing (including network marketing and SEO) must be creative for the first ("No Creative No Eyeball"), as long as the real good other network marketing, SEO will naturally be good.

Indeed, the web has a particular emphasis on the basics--many people (myself included) think they don't value it, but actually do not understand these basics: "Network Marketing is not a shortcut to get rich quickly (need long-term accumulation, gain user trust, build brand)", "Website profit (Network marketing profit) Premise: Good Products ( Enterprise core competitiveness), target flow, can sell the website "," the profit model of the website: Sell the product (service) or sell the advertisement and ' when the profit mode of the website determines '.

　　

Brand site is not a key word to support the flow of black holes can not

These are really the most basic things in internet marketing (including SEO), but "simple is not equal to easy", if not solve some of the most basic problems, no matter how good you SEO skills can not really do well seo--as people have been staring at the "wheat bag" that "Taobao" keyword " Flow into the black hole, but now there is no "Taobao" this "flow into the black hole", but the "wheat bag" Baidu index is still as high as 11186, other keywords are still strong-it is Baidu's mind can be trusted site, this is the real SEO effect.

A few days ago to a friend company to see his website, his website is flourishing, from the end of last year average IP less than 500 do now nearly 4000, he asked me whether to 7000IP, but I understand he is "the Hongguzhizhi", the heart is far more than this number!

I said you develop fast enough, now to stabilize the development: the first content on the new, will others "write rotten content" to write new ideas, at the same time, in order to ensure the quality of sales service based on the sales model out of fresh (let the customer feel a bit of novelty, different from others); Secondly, on the basis of improving the conversion rate, we should strengthen the brand marketing consciousness and plan, build the brand gradually, and not just "send out the chain". It's important to let potential users and search engines trust your site, Baidu search industry has gradually reached a popular keyword when you appear under the Web site "add to Baidu Home" tip, so that "let everyone tell you," that is the Kunming dialect said "eat into food (you succeeded)"!

In fact, this is the "target flow" highlighted in the net, in the "SEO" Zac said: "If your site is not by clicking on Advertising Profits, a large number of invalid traffic into your site, wasted your bandwidth resources, increased the load of the server, such invalid traffic without any benefit." But unfortunately, too many people or too much to pursue the search flow, even to the "Baidu to laugh dare not smile, Baidu cry dare not Cry" of the crazy, so that the basic disregard of the network marketing to do a good job SEO, brand, no doubt in the dream.

Indeed, the ZAC "net" emphasizes all the basics that must be known, there is no "SEO" so professional in-depth, for example, in the book ZAC has been emphasizing "network marketing, content for the King", the special chapter emphasizes "content writing" principle, and in "SEO" is just roughly said "content planning", but if there is no solid basic basis , talk about "content planning", then the better SEO, the more fall into the "poor only SEO" "content is just meaningless interspersed keywords" mud.

For example, everyone has a headache "outside the chain of construction" and "differentiated selling point", in fact, in the "net" are pointed out, and there are many successful cases, the problem is that we want to listen to Gao Yan, "martial arts unique knowledge," the most deadly, can help us "eat big Food" Dongdong ignored.

For example, if we learn by heart, do a good job in Zac book "website copy Writing", and then do "article marketing", "event marketing" and other marketing methods of one or two kinds, to achieve the ultimate (such as Lou "blog Comment Promotion"), then you will worry outside the chain?

Not to say can not do SEO, but if the network marketing narrowed to SEO, so do not do it, not only the site does not do well, but also harm their own-to become the machinery of the "SEO ranking tool"; If the SEO as a network marketing in a way, the other network marketing way to do, Then your SEO effect will naturally.

In fact, compared with "SEO", "net" is more worth cherishing is in Zac own combat case, Zac to still in the "cold and Cold" struggle grassroots webmaster Significance, only asserted "personal webmaster of the Times, in my (2005) the first time to engage in webmaster General Assembly when the end of the" "former grassroots" Cai Wen more understand, He said in the back cover recommendation: "Zac in a foreign country, no background, no connections, from scratch, has been successful on the network for four or five years!"

In fact, Mr. Cai has not pointed out that the 2005 Zac began writing blog when the 35-year-old, compared to other successful people, Zac closer to the current webmaster, seoer, his experience can be "imitation copy", as long as you do not follow, grasp the development trend of the industry ( It's only going to go deep into the industry, can really do it, calmly analyze their strengths and weaknesses, to find the place to maximize their advantages, and consistently do a good job in the blog (website) content and service based on the search to promote their best channel, adhere to, and constantly enlarge their own advantages, it will be successful.

It may be a lot more competitive than it was in 2005, but time can never make people successful, and some websites began to do in 2003 or "Cheat the Chain", "Cheat traffic", Zac in the "net" said: "Most of the social network is a small number of super users deeply affect the entire community direction, control the Community subject content "I noted the famous It blog Hongbo (keso) When I was blogging, is (at that time) one of the main domestic bookmarking sites 365key main users, he recommended that the article is often the first page", so Zac through blog comments, attracted Hongbo (Keso) focus on their blog, and then for Hongbo (Keso Likes to write articles, the results are very good, this is Zac initially with the help of well-known industry personage "occasion marketing". In fact, finally Zac also rely on the "occasion marketing" to achieve the ultimate success.

Then Zac also used the method of E-book promotion, but his promotion is based on content marketing first, and in this regard he has been exploring, for example, he opened the first domestic blog interview, especially in the interview with Matt Cutts and a large number of SEO industry, such as his first commitment to blog style of building, This is based on the study of imitation based on their own characteristics of the new key.

　　

Zac Blog Alexa rankings are not low, outside the chain is not much

Must again emphasize, although Zac is famous for SEO, but he constantly reiterated that his blog is not very good SEO samples, this from another level that SEO is not the best way to build the brand, and SEO only in other network marketing basic means of use after the real effect will occur.

Finally, the Zac and wife of the dialogue to end it! Zac wife asked Zac said: "You put these actual combat skills tell others, not afraid of others rob your job?" My answer is: "The vast majority of people read, will not really go to practice." It is worth pondering not only our learning attitude, but also "why Zac must tell others about these practical skills?" (This article by Gouyn12 original starting, All rights reserved, Wenzing, reprint, please indicate the article starting from the link form http://www.gouyn12.com/e-marketing/337.html)