NetEase Clarification and Blizzard Joint venture company only provide technical support

"NetEase Science and Technology" July 4 News, NetEase Warcraft project leader Li Zhiqiang today in the acceptance of the line, said recently outside about NetEase and blizzard to circumvent China's laws and regulations are sheer nonsense, netease and Blizzard's joint Venture Network (STORMNET), only responsible for providing technical support.

"The joint venture is the Cayman Company registered NetEase and the United States to cooperate with blizzard, not with the domestic affiliated companies, so the choice of registration in Hong Kong is very normal." They are only responsible for providing technical support, such as anti-theft, anti-plug-in, and other content support. ”

Li Zhiqiang revealed that NetEase has independently developed the protection of the user account of the product General Order, in the joint venture with Blizzard after the two sides can carry out technical exchanges, so as to develop the third generation, or even the fourth generation of products, these research and development results will be provided to include NetEase, including the domestic gaming company to protect the interests of

It is understood that the nine cities in the operation of "World of Warcraft" has also been to a Swedish company to buy such technology, and in the domestic Launch of Warcraft security token service. Li Zhiqiang said: "The safety technology developed by the joint venture will be used in the products operated by NetEase, but other domestic online games companies will also have such demand, if we need to provide them to use, buy our products is better than buy foreign." ”

Talking about the reason for the joint venture with Blizzard, Li Zhiqiang said the main focus is on the market prospects in this area, the United States specializing in technical support companies can be listed separately.

Prior to that, NetEase company on behalf of the Shanghai network easily to the blizzard to pay the first license fee to raise questions. Li Zhiqiang to this explanation: "Shanghai network is easy to be associated with the company, Shanghai network of Easy financial situation will also be merged into the report of NetEase, their legal persons are ding lei, so in the need to provide financial support, by NetEase came forward to belong to the normal situation." ”

"The easy establishment of Shanghai net is January 2008, and the cooperation with Blizzard is in August 2008, we have not had any cooperation with Blizzard when we set up Shanghai net." The original decision to set up a company in Shanghai is mainly for the development of business and recruit talent, many people north of the Yangtze River is unwilling to work in Guangzhou, in order to solve this problem, we set up a company in Shanghai. The choice of Zhangjiang Microelectronics Harbour is because the local government has given us a lot of support. ”

Li Zhiqiang revealed that even if there is no cooperation with Blizzard, NetEase will also set up branch offices in Shanghai to develop business, this from the company's establishment time than with Blizzard signed cooperation early 7 months can be proved, in the original planning of NetEase has the intention of expanding the Shanghai business.

"NetEase founded from 1997, the whole company's culture is more upright, the requirements of the staff is very high, we will not play the edge or through illegal way to obtain more business interests." Frankly speaking, NetEase has a very good product and profit support, Warcraft or the cooperation with Blizzard, for NetEase is the further development of business, rather than rely on these survival. So we have no need to go to the edge of the ball. The cooperation of the whole project is guided by the principle of reasonableness, legality and conformity. ”

When it comes to Blizzard's entry into the Chinese market, Li Zhiqiang says it does not deny Blizzard's access to the Chinese market, but only if the law allows blizzard to hand over its products to domestic gaming companies, through which they enter the Chinese market.

Attached: 20F document 145th page, F-9 part

In August 2008 and April 2009, Blizzard Entertainment, Inc. ("Blizzard") agreed to license certain online games to SH Ease Net for operation. SH Easenet is a PRC company owned by William Lei Ding, the company ' s chief Executive officer, director and major Sharehold Er, and has contractual arrangements with the joint venture established, and between owned by, equally and the Co Mpany, and with the company. The joint venture is established concurrently with the licensing of the Games in August 2008 and would provide technical s Ervices to SH easenet. The joint venture currently consists of two, companies it HK and stormnet it sh. Sh stormnet, easenet it HK and S Tormnet IT SH did not have significant operation in 2008.