NetEase H5 "I want to make headlines" is how to reach 50 million spread in 2 days?

These two days, NetEase news "Custom My entertainment headline" H5 the page to brush the circle of friends, set off a popular entertainment headlines to share the boom. We simply enter our own name and sex on this page to generate a NetEase entertainment news.

With a curiosity, bird brother notes interviewed NetEase entertainment edit ribs (alias), the activity is the chop single-handedly planned out.

　　The following q represents Brother Bird notes-small wind, a for netease entertainment-ribs

Q: How did you come up with the idea of making such a H5 in the form of journalism?

A: In fact this year H5 are more popular, just beginning to feel that this is a new form of news display, but I personally think H5 is not the best way to show news. One is a fancy form that lowers the concern for the content, and then a picture and text display page with the same content as the output, H5 is too high for the flow, and the user is easily lost. Of course H5 the best thing is to be able to package the overall sales content, and the collection of traffic for the platform's help is very large. At the end of the year, to complete the flow of tasks, H5 is a good choice, haha. But it is necessary to find ways to allow users to open and spread.

　　Q: What factors should be paid attention to when designing a light H5?

A: In the absence of hot news links, to the H5 to do the pro-people easy to spread, one is to increase its interactivity, users must have a sense of participation. Like our NetEase news before the post function is actually involved in the news of the earliest form. To simplify the process of user participation, if there are too many steps, some users will be impatient, and impatient emotions will affect forwarding, participation. So we this game user only needs two steps, chooses the gender, enters the name to be possible to complete, from participates in the game to the forwarding completes 5 seconds to fix, everybody is willing to participate in the play.

　　Q: In the preparatory work in the early stage, have you encountered some more tangled problems?

A: Yes. For example, when we first started doing this thing, we thought about letting users upload their own photos. Uploading photos will look better on the news, but its steps become cumbersome, users have to spend time picking photos, not satisfied with the replacement of photos, upload photos will also generate traffic consumption problems. At the same time, our database store a large number of photos will also affect the H5 in the process of opening speed, so later we abandoned the idea.

Q: I found that this H5 used in the plate and NetEase news Client interface is almost identical, this is why?

A: We choose a regular NetEase news client exactly the same news layout, the reason is to increase the user participation in a sense of authority and ritual, but also to promote NetEase news client Ah! If you design a kind of page, you will let users feel that the news is not very formal, Then the first sight of the user will be judged to be false, however, the official news layout of the user at the first sight will have a "eh?" This is not true! " Psychological feelings, with a skeptical mood to see the last found it was just a joke. This can touch the user's entertainment mood. In fact, our game satisfies everyone's desire to make a news lead (to be the headline).

Scan the two-dimensional code and experience it now!

(The number of Internet App users need to click to enlarge the two-dimensional code, long by recognition)

Scan the two-dimensional code and experience it now!

　　Q: The generated news content is entertaining, will it be a bit single?

A: We are the entertainment channel, so we are familiar with the entertainment news, as well as the political security of news dissemination, so the last choice of news materials are entertainment star type, basically even the social news is difficult to encounter.

Entertainment is more of a concern, if we choose to win the Nobel Prize news, it is not so interesting, perhaps a little irony.

　Q: A lot of people share the content and their own normal character characteristics are very similar, this is why?

A: In fact, this is very good understanding of ah just like users of the New Year's signature, who would like to draw a good sign, so the sharing of nature is he is willing to let everyone see. Is that people are willing to share at least a certain degree of recognition of the news, such as fans must be willing to share information about their idols, then you feel that the person's "Chasing the Star" on the tag.

　Q: Why would you choose to promote this H5 in this time period?

A: This H5 in fact I have done very early, but until now, is to sell ads! haha

Q: This H5 now has such a rapid and widespread spread, can you share some data with us?

A: Users to share a time of not more than 5 seconds, two days to participate in the number of participants reached 50 million. So that's a great help to aggregate users.

　Q: Where do you come from?

A: The idea is actually not new at all. I have played a similar game on the Web page a few years ago, it is a joke of winning news, you enter your name and province, will come out xxx province xxx Hundreds of millions of of that kind of news. And now the circle of Friends is very popular New Year lottery is a similar interactive game. But we have added a lot of entertainment news templates, NetEase News client page display form, so that users participate in a more powerful ritual, more easily "entertaining people."

　Q: Through this H5 case, what experience do you have to share with us?

A: Our H5 game meets everyone's wish to do the news lead, and it is easy to operate. Do H5 interactive game to spread widely, must simplify the operation, simplify the operation, simplify the operation! It's important to say three times!

There is the user when the "Lafayette" see Ah, like the Happy Spring Festival to say auspicious words, said users want to listen to, similar to the compliment you become "Life winner", but this word we use the language of the network to say interestingly, the effect came out. This news template is almost netease entertainment channel of the small series of collective creativity, everyone held me is a netizen, play this game to cool the direction to make news template.