NetEase Idj Music Station Revision: UCD design thought FIRST EXPERIENCE

NetEase Idj Music Station (idj.163.com) is the interactive sharing platform of music, hoping to break through the way of listening to music, from passive listening to music and active music sharing, with the fastest speed to find the music you want and recommend to others, your favorite music.

Idj's new design goals

Adjust site structure, more respect user habits
Adjust the whole station navigation, so that users at a glance of the site map, a comprehensive search for songs, so that more clear and understandable

Simple and clear design to make the operation easier to operate
Easier and quicker to upload songs and make selections from
Since the anthology replaces the library, it is convenient for users to recommend music collection
Pay attention to music, one key to finish ...

Richer Music site Content
Music categories to add albums, music topics and optional set of selected edition
Global list optimization and massive song growth

How do you get and refine these goals?

Use research stage: provide data and direction for locating target users, understanding user needs and defining design goals

What are our target users? What's the demand?

persona-Simulate user personas:
Age section: 18-35 years old
Education: University level or above
Gender: not limited to men and women
NET Age: 1 years or more
Other requirements: Like music, at least 1 hours a week or more listening to the song habit

Explore online music usage behaviors that users may have:
thinking about users through the relationship between users and music, users and users:

Through the user phone survey, focus groups, in-depth interviews, competitive analysis of the main findings:
The use of online music mode can be divided into three parts: finding music , listening to music , exchanging and sharing music .

Find music

Finding music is a single-threaded task for the user, and there is exclusivity between other tasks and operations
The task of communication, communication and the search for music does not conflict, but also facilitates the search for efficiency and effectiveness

Listen to Music

The playback process of music is very important to users, which directly affects their willingness to use.
The talent is more concerned with the sound quality of playback, which directly affects their willingness to use
While listening to music, users will be concerned about the information behind them, including lyrics, singers ' history, creating records, etc.

Communication and sharing

The sharing of music is an important way for users to get music
For the people, to show their music level, by other people's attention can give them a great sense of achievement
Music to the user is the link of friendship, especially for the people, they are more expected to "the members of the song"

Beta usability testing is mainly found:
o Idj the usability problem on the beta site is primarily a violation of the two principles of ease of learning and easy identification.
O Usability issues are mainly focused on the personal homepage, a DJ, search page and management library.
o Use a subjective questionnaire to investigate the user's perception of product usability, it has to be divided into 69.4 points, less than 70 points of the system availability of eligibility line.
o User satisfaction average of 3.4 points, the evaluation of neutral, indicating that users of the Idj beta version of the general satisfaction.

In response to the main findings and data of the above research, as well as the available test users ' feedback on Idj beta, the IDJ project team refined and established the IDJ new design goals.

What did we do with the target?  
After setting goals, we mainly from the interaction, vision, technology development, usability test iterations of several major stages of product upgrade optimization.

Interactive design Phase
1. Re-carding of information frameworks
According to the conclusions drawn after the research, carding the information structure and flow of Idj station, so that users get a better experience, site traffic and music subscriptions in the short term has been greatly improved.
Optimization Point
A to increase the fixed area of the whole station navigation, clear site structure.
b to optimize the site grid display in music and games, personal homepage, people and other user pages to save space to place more user-related content.
C to integrate all game pages to the "game" by clicking on the Navigation Game tab to expand the Drop-down menu to enter the various game pages.
D Integrate all the site music resources to "music", you can navigate through the music tag, expand the Drop-down menu to enter: The global list, singer, album recommendation page. Convenient to have a fixed demand for music users.

2. Interactive prototyping (Design-Discussion review-iteration-Finalize)
After combing the information architecture, the interactive design is mainly aimed at the whole station architecture, core function, key flow to carry on the brand-new optimization, and further improves the usability problem, mainly to improve the usability and legibility of the website, and reduce the user to spend too much cognitive resources in the learning and understanding of the website.
Optimization point
A unified whole station navigation, human dimension, dynamic form of the display of Music song information

(b) Simplification of the registration process

c) Personal homepage
tab navigation, structure clearer, increase the number of modules who have seen, enhance user interaction
Change the personal introduction into the form of my state, more prominent user personality
Flexible use of the song single module, when the host State to display the latest attention to update the song, when the guest state show the owner of the latest added songs.

The library is renamed as an anthology:
The presentation and management of the song Library is merged into one page
Song Library to upload the concept of music to "add music" will upload and search upload merged into a process

Show different categories of concern separately

User games have a unified management portal

d The search is divided into 4 categories: songs, albums, singers, output from selected selections

Visual design phase

Visual aspect, from dark color to bright color change, from individuality, cool to simplicity, is a big challenge, look forward to this bright eye change, let users use more accustomed to, more comfortable nature. Recently also saw this sentence: "The more simple the design, the more in the most occasions suitable for a variety of different needs." The more let oneself retreat to an inconspicuous, unassuming status, the more let the user's communication become the protagonist. "Indeed this is also our personality from a simple design to the original intention!"

With the user's needs and use habits, home, a number of core functions page layout and vision have made a great change in the use of NetEase blue hue, gradient texture, to increase the intimacy and integration of NetEase brand.

Some details of the specification standard definition:



... ...

Usability Test Iterations

In the new round of usability testing, the System availability score (SUS) is 72.5, combined with the adjective scale (as) score, the availability score is between "good" and "good", and the overall usability is better;
User testing satisfaction average of 4.2, to achieve satisfactory level, compared to the previous version of a certain upgrade;

The new version of the online, we continue to do usability testing iterations, found that we need to continue to optimize the search for more user experience in the application and innovation. Music sharing platform There is much more we need to continue to do: effectively communicate the concept of product community, more consistent with the user's cognitive habits, meet the needs of users, and further improve the navigation system, interactive details .... iterative, optimization, enhance innovation, we are close to the user step, we also need to continue to close with the user distance!

Next, please look forward to NetEase music Idj new issue of "group" Music Exchange discussion function of the new release!