Tomorrow, NetEase Planet Black Diamond First auction activity is about to open formally. At present, NetEase Planet shows the Black Diamond Auction project has netease black pork, NetEase Koala Special (this is too wide), mysterious products.
NetEase Planet push Black Diamond auction, block-chain mobile phone mining into the change stage
The following He Yi talk about their views on the Black Diamond auction.
Black Diamond is a bridge linking NetEase products and blockchain network
Before you know the Black Diamond auction, we first understand the NetEase Planet Black Diamond, it is the auction activity value point.
Black Diamond is the user of NetEase planet through the "mobile phone mining" to obtain the encrypted digital currency.
Black Diamond: Black Diamond is based on the blockchain technology, on the basis of individual planet activities generated by the reward, can be used on the planet for consumption and exchange. In addition to daily activities according to the force size of the Black diamond growth, the force of more than 35 users have the opportunity to obtain additional Black Diamond jackpot, known as the Lucky Diamond. At the same time, the acquisition of Lucky Diamonds will also consume a certain amount of force. 48 hours without the black diamond will halt growth. The total amount of black diamonds is limited, and every 2 years output is reduced by half, with the passage of time to obtain more difficult, early participation is more advantageous.
NetEase Planet push Black Diamond auction, block-chain mobile phone mining into the change stage
Force: The force is the user to obtain the influence factor of Black diamond, the higher the Force, the more black diamonds obtained. Black diamonds are fixed daily, producing about 270,000 a day in the first year, halved every 2 years. According to the user's current force value at the planet base Total Force value ratio distribution Black diamond. Assuming that the total number of black diamonds per day, C, the user received a daily black Diamond =c* The user's current force value/all user force value and how to obtain the force, accelerate the black diamond?
All activities such as browsing, trading, and socializing on the planet can increase the force value.
Knowing the origin of the Black diamond, let's take a look at the Black Diamond auction. According to the disclosure, the Black Diamond auction may be used in 0 of the diamond, buyers each bid, will consume a certain amount of black diamond, while the price of goods will be at least 0. 01 drill increments, when a buyer bids, the timer for the item will be automatically reset, and the timer will be rolled back to a certain time (10 seconds, 15 seconds or 30 seconds) depending on the product, so that other traders can compete for bids. If no other buyer bids the item and waits for the timer to return to zero, the buyer wins the item.
Through the Black Diamond + auction way, the user can convert their own black diamond into NetEase's specific products and services (NetEase black pork, koala goods, etc.), NetEase opened the blockchain and NetEase products between the gap between the realization of interaction.
Second, NetEase Black Diamond Auction play speculation
He Yi guess, Black Diamond Auction will have a variety of play.
From the Black Diamond Auction 27th will be bidding on the project to see, NetEase black pork is obviously a product, NetEase Khao-La Special is more imaginative, mystery of the product is full of imagination.
NetEase Planet push Black Diamond auction, block-chain mobile phone mining into the change stage
The current exposure of the play is targeted at specific products (such as netease black pork) Traditional play, is the specified time to bid high-quality products. But if this is the only way to play, the limitations are obvious.
He Yi's speculation is that the Black Diamond auction use 0 drilling up the way, is to attract more users to participate, multi-product auction + multi-auction way, for the NetEase Department of products propaganda + sales.
Yes, except marketing propaganda, do not rule out indirect selling of products or services. The number of products to be auctioned is limited, and those who can get them are few. So many people involved in the auction, the consumption of black diamonds, if not to obtain the goods, the user is a loss.
Black Diamond Auction can retain the value of the black diamond that is consumed by the bidder, allowing the user to add a part of the "Black Diamond" that can be directly insured to purchase, the greatest increase in the value of black diamonds. In this way, even if you do not have a shot of the user, you can make their own black diamond to become active. is not the risk of the auction way, is not very attractive?
And NetEase, that is, to enhance the user's stickiness, but also to enhance the platform's ability to sell, can be more than a swoop.
More importantly, NetEase in the follow-up can also open the Black Diamond station in circulation. Make the Black diamond a real value currency. The imagination of the Black diamond circulation is that the users can transfer black diamonds between the stations, activate the platform user value point, let Black diamond become the hard currency of the auction.
If the Black Diamond auction mechanism is good enough (I think of the 1-dollar shot of madness), the value of black diamonds will be more and more high, more and more valuable.
Get more Black Diamond will become the site users to spread the source of NetEase planet. Of course, more importantly, it will also boom Black Diamond's OTC market, making black diamonds a real value token.
Want to get more black diamonds? RMB purchase Ah!
Third, the play of NetEase planet is worthy of reference
NetEase "Planet" from the beginning of the beta, in order to obtain the original force value (can improve the mining capacity, the higher the value of the original force, mining more) for the Guide to invite friends to help expand the user. In addition, NetEase Planet launched a regular task and exclusive mission to guide users to promote NetEase planet "mobile mining" to promote their own products.
At present, NetEase Planet's exclusive mission has users using NetEase cloud Music (to guide new users to download) to obtain the force, the use of NetEase cloud classroom to obtain the force, write code to obtain the Force (Guide user registration), will be on-line NetEase carefully selected, NetEase cloud reading.
It can be said that NetEase Planet force has become the netease to promote their own products marketing tools. After NetEase original force, the Black Diamond Auction will be NetEase sells own product and the service another marketing tool.
According to the planning of NetEase Planet, the force and Black Diamond is just the initial exploration of the application of the blockchain to the world of NetEase.
Planet Base Construction Planning:
1, build the planet home: Building a planetary infrastructure, let residents stay, provide digital money reward.
2, the introduction of planetary enterprises: the introduction of cooperative planetary enterprises, for the planet residents to provide various aspects of services.
3, to provide the value of Central: Exchange services to introduce data demand side, so that data and information transactions can be fair and impartial.
Next, NetEase Planet will introduce more cooperative enterprises, provide more products and services, let NetEase planet give full play to the platform value.
In the long run, the goal of NetEase Planet is to do a centralized data exchange, to do is the business of data trading. To do business with data trading, you have to rely on large-scale user data. How does the user data come? Mobile phone mining, Black Diamond Auction is a good way to get users.
NetEase Planet push Black Diamond auction, block-chain mobile phone mining into the change stage
He Yi that with the development of NetEase star Black Diamond auction, NetEase Planet Mobile phone mining will be more people's attention, users will also gain substantial growth. This is also the purpose of NetEase planet to achieve, as far as possible to expand the user base, occupy more users mobile phone, so that they become a mobile phone for the universal mining leader.
Can be commercialized with users!
NetEase Planet's play, it is worth learning.
NetEase Planet push Black Diamond auction, block-chain mobile phone mining into the change stage