Network advertisement selection skills of small and medium-sized enterprises

Advertising | skills | network

In the era of strong network economic development, more and more enterprises began to pay attention to the network of the existence of unlimited business opportunities in the market, especially a lot of funds, technical strength can not be compared to the big names of small and medium-sized enterprises, have to reach the Network marketing field, in an attempt to explore more potential customers with Unfortunately, at present, many small and medium-sized enterprises are not very understanding of the network promotion, and some even thought that thousands of or even 10,000 dollars to build a corporate website is doing network marketing. Similar to such a number of cases, and eventually lead to tens of thousands of corporate web sites paralyzed or submerged, the normal operation of most also did not give full play to the role of corporate web site.

So what is the network promotion in the end? How should our small and medium-sized enterprises properly use some network promotion way to achieve the marketing goal?

Network promotion is a systematic project. The construction of enterprise Web site is only a basis for network promotion or a prerequisite. Of course not to do is to do network promotion must have a website, some do not have the website of the enterprise can also through the industry portal and other platforms to promote. The so-called system engineering is through various means to let the potential customer see product information, and then obtain the potential customer's consulting telephone, fax, mail or directly to achieve the purpose of online sales.

At present, small and medium-sized enterprises in the network to promote the expectation is mainly to obtain more potential customers, in order to increase corporate earnings as the ultimate goal. Generally, the evaluation of the effectiveness of the main performance in four aspects:

1, such as the increase in the number of web visits

2, the number of online user registration increased

3, promote the growth of offline sales

4, direct production of sales

In view of this demand, at present in the market main force has the following several promotion modes, in this comparison inferior quality characteristic, uses for the small and medium-sized enterprise to consult for reference.

1, Google ADWORDS: Google's right keyword bidding rankings have a relatively strong pertinence, but also according to the click Charges, and this ranking is not a simple bid but the quality of the score and bid at the same time decided. Overall, the price ratio is relatively high. But because of Google's localization process in China, there are many drawbacks, the use of Chinese users and other problems caused it to continue to be excluded from other Chinese search engines, the current use of Google's netizens began to decline, so the effect of the promotion of the market gradually diluted. But it is worth mentioning that Google because of its own positioning more high-end, its use of the crowd are biased high-end, general it classes, foreign white-collar and other native generally like to use Google to search, if the product target audience group is such people, you can recommend to consider the Google engine as the focus of promotion.

2, Baidu bid: Baidu as the domestic leading engine and a strong network brand, its bidding products in the advertising effect has a good reputation. In search engine advertising is a well-deserved boss, the user base is very wide. Baidu claiming to be "the most understand the Chinese search engine" but for many small and medium-sized enterprises Baidu is an obvious problem is that many of its key words prices are relatively "expensive", many enterprises do not have the economic strength to bear the price of the keyword clicks. Some companies even say that they can spend 200 to 300 yuan a day, although the effect has, but and the cost of investment is still deficient.

3, Joint Report (www.adsky.com): Multidimensional directional advertising, the characteristics of this advertising product is based on Pay-per-click, the ads with the results of the match released to the major industries, geographical portals and other medium and small cooperation media site. The advantage of the joint report is that you can create text or picture ads that combine keywords, geography, and time in a precise and accurate way so that the enterprise's products are most relevant to the target audience. Especially the precise setting of advertising time, that is, can let the enterprise reduce expenditure, at the same time also can let the product in a day of the appropriate period, show, to the enterprise more favorable. Similarly, geographical orientation and other characteristics are not the search engine, and similar to the engine of the keyword orientation can achieve the goal of precision marketing. And the price is also very affordable, the starting price of 0.2 yuan, each plus a directional increase of 0.05 yuan, if no click produced also free display of enterprise product pictures. Of course, the disadvantage of this product is that the keyword content matching is not very accurate.

4, Narrow (www.narrowad.com): Products and the joint report similar, the advantages in the content of the relevant orientation to do a good job, the main market share in Beijing, the development of the North market has been relatively mature. Its main and news site cooperation, public relations strength is also strong.

5, investment information and industry Portal: 28 Business Opportunities Online, 3158 and the Portal Investment channel agent, China Apparel network, China Automotive Network, such as investment information and industry portals are mainly suitable for laying channels to set up distributors of enterprises. This kind of advertisement for small and medium-sized Enterprises is the best choice of large flow, relatively stable flow of industry sites and the right time to launch.

The above is the analysis of the main types of small and medium-sized network advertising forms, it is necessary to point out that we have traditionally understood the website to promote is to push our website address (domain name), but after a number of Web site detection will find that the site has more than 60% browsing from the home page to enter.

In addition, many enterprises adopt a variety of popular web site promotion methods, but the effect is not very ideal, this inside there are other factors may cause the Enterprise website promotion effect is not ideal, for example, your site itself construction of marketing is not strong, the product itself, the demand point is not clear, or do not choose a good suitable delivery media and so on. Therefore, it is said that Web site promotion is a systematic project, rather than a simple list of all commonly used Web site promotion methods. I hope that the majority of small and medium-sized enterprises in the analysis of their own state and the network to promote a basic understanding of the basis of a comprehensive consideration of various factors to choose their own network promotion methods so as to play a multiplier effect.