Network Advertising alliance into small and medium website "life-saving Straw"

Operation nearly 8 years of the domestic largest network advertising Alliance Baidu Alliance will transform to the multimedia platform, however, at the Summit of the Alliance yesterday, 51.COM chairman and CEO Pandong still called on the alliance to share more money to the site, and further increase the proportion.

In the financial crisis, small and medium-sized websites have been the Internet advertising Alliance as a lifeline to survival. Professional institutions Analysis, this year, the overall size of China's Network Advertising Alliance market will reach 2.97 billion yuan, an increase of 36.7%.

At present, the domestic two largest network advertising Alliance for Baidu Alliance and Google AdSense, in addition to the T2c Tai Chi Alliance, narrow-Sue Alliance, the results of the Third party Alliance network.

Among them, the Baidu Alliance has nearly 300,000 websites, these websites all rely on the alliance, will turn the flow into the cash; On the other hand, through the integration of traffic matchmaking advertisers, the alliance also contributed to Baidu's important income. According to the information provided by Baidu, the 2008 Baidu Alliance to the 300,000 sites into the amount of more than 400 million yuan, the 2002 amount is only 4 million yuan, but the company has never disclosed the proportion.

In this respect, Pandong joked that the Baidu Alliance is equivalent to a super advertising agency, I hope Baidu further increase the proportion, to everyone more cents.

The industry believes that the financial crisis on small and medium-sized sites, and the Network Advertising Alliance is a number of major sources of revenue, so this year's site on the share of expectations higher.

Analysys International analyst Li Analysis, due to be able to meet the advertisers more direct, practical appeal, the website Alliance has become a rapid development in recent years, and the growth of the Network Advertising alliance is higher than the overall network advertising market growth rate. According to the latest data, last year, China's Network advertising Alliance market overall size of 2.17 billion yuan, is expected this year China's Network Advertising Alliance will continue to maintain high-speed growth, the overall scale will reach 2.97 billion yuan, the year-on-year growth of nearly 40%.