Network marketing strategy should first and Enterprise website optimization

Can not blindly find the keyword to start optimization. Optimization is a long-term implementation of the process, corporate Web site optimization needs some marketing strategies. Then there is a tactical strategy that may be more helpful to optimization, while achieving both easy optimization and direct benefits. In particular, enterprises in the search for network companies to optimize the time should pay more attention to these matters the most common network company optimization for a period of time to tell the enterprise boss the Word optimization does not go up, that loss is not money

Many companies are also starting to look for online marketing in the internet. Then the most commonly used marketing tool is website optimization, with the rapid development of the Internet. Whether you hire seoer or find a network company optimization. Blindly keyword ranking is always unable to achieve the expected direct benefits, waste of manpower, material resources, energy enterprises are also beginning to site optimization has doubts. In fact, website optimization is the most advantageous way for enterprises to obtain direct benefits, then to prevent waste of resources, it is necessary to take the network marketing strategy to do Enterprise website optimization.

First, the choice of competitive level, high conversion rate of the key words

Because business owners care about the conversion rate, site optimization keyword selection is the key. No matter how clever you optimize the technology, the benefit is always the boss favorite what kind of keyword is competitive, high conversion rate? Seoer often use Baidu Index, related search, peer competition keyword and so on as a measure of standards. Here I would like to recommend a higher degree of accuracy of the measurement platform, is Baidu bidding backstage. Can use the Keyword Recommendation tool can accurately tell me match keyword search quantity, competition degree and so on data to analyze, because this article only tells the website optimization strategy, therefore the Network Marketing planner Guo Yongfeng will in future for high conversion rate keyword Choice skill writes an article. If you want to choose skills can Baidu Guo Yongfeng find will be very willing to communicate with you.

Second, the main keyword long tail strategy

Because of their own operating products too fierce competition, each enterprise has its own flagship products. Optimization is very difficult, and it takes several months to consume. For example, weight loss keyword, although the number of searches per day up to tens of thousands of times, but the actual formation of orders more from the long tail word. Since the enterprise is profitable, it is necessary to have targeted optimization. A product to do a main keyword, do 5 long tail word optimization every day, one months there are 150, three months at least 300 of the product's long tail word home ranking belongs to the enterprise. According to incomplete statistics, a user uses long tail words to search for a product up to 5, when I basically do long tail Word covers the basic user's search habits, that this user will basically form a direct benefit. Think about the success of the brain Platinum marketing model, think of the main keyword Long tail strategy, in fact, this is a marketing strategy.

Third, the Invention keyword, search source strategy

The invention of keywords is more used in event marketing, Brand marketing. Invented in the keyword optimization is less difficult, at present this strategy is rarely used by enterprises in the site optimization. Easy to rank. This way may be the soft writing requirements are relatively high, soft text is to guide users to search the best keywords of the wire. The key words of the invention, although the search quantity is small, the competition is not intense enough, but it has high precision, high user viscosity, high conversion rate, this real benefit is also so easy to realize the direct benefit of throwing away, said that the search engine to the site to bring huge high-quality traffic, which has achieved a breakthrough of course, for the invention of the search source method, Network Marketing planner Guo Yongfeng will also be in the future articles to share to everyone's goal is to be able to do in the Internet for their own marketing strategy.