Network Marketing is a good business!

According to the latest statistics of China's Internet Information Center in July 2007, the number of Internet users in China has reached 162 million and will reach 200 million by 2010. Such a large internet market, enough to let any domestic and foreign enterprises to covet. However, looking at the current situation of China's network marketing market, it is not difficult to find that the market has just started. Statistics show that China's small and medium-sized enterprises have more than 40 million, and the network marketing activities have only about 1 million, accounting for the proportion of small and medium-sized enterprises only 2.5%. And in Germany, even the corner of the small flower shop has its own domain name and Web site, suddenly enlarge the business to the whole country and even the world.

These data show that, after nearly 10 years of development, China's network marketing market is still in the initial stage, and the number of netizens in 10 years between the magnification of dozens of times times. In the face of the huge Internet user market, the majority of business owners are not considering whether to enter the market, but in considering how to better enter the market, do a good job of network marketing this business?

Through the network marketing partner HOTDMA Flow analysis data show that in all kinds of industries, enterprises to carry out network marketing depth and effect are different, including education and training, franchise chain, foreign trade and other sectors of the network marketing more widely, through the development of network marketing ROI far higher than other forms of advertising, achieved a more ideal effect.

The so-called network marketing, in essence, is to build an online promotion platform, to promote access to traffic (that is, potential customers), the final flow of traffic into a process of opportunity. A successful network marketing enterprises, are inseparable from the implementation of the above three steps. However, the understanding of the essence of network marketing is not smooth sailing.

In the early days, people's understanding of network marketing just stay in the website construction above, think the website is done, is launched the network marketing, can wait to make money. Based on this understanding, a considerable number of corporate web sites, in the waiting for the silent, to fend for themselves;

Later, most enterprises understand that network marketing is not only to do a good job, but also to promote the line. At this time also emerged a large number of network promotion products, of which 3721 of the network to represent the real name, to meet the needs of enterprises to carry out network marketing. It is so, the industry has formed to do network marketing is to do the network to promote the "new understanding." However, not all of the promotion has been rewarded, because the lack of awareness of the flow of conversion and follow-up work, quite a lot of promotion have played water drift, and did not produce much effect;

The maturity of network marketing, it is the constant market education and lessons can come out. Today's network marketing, not only pay attention to promotion, more focus on transformation, pay attention to investment return. Enterprises in the network promotion, through a variety of transformation to retain potential customers, and ultimately into business opportunities. So the network marketing to today this stage, although the promotion of access to traffic is still the focus of network marketing, but the flow of traffic transformation services and products have emerged to help enterprises constitute a complete network marketing strategy implementation process.

Recognize the essence of network marketing, we are in the journey of network marketing has succeeded half, the rest of the thing, is to choose a good network marketing platform, good network promotion products, good network marketing service providers to carry out network marketing; so that they can free up the energy, the good network marketing the last pass, That is, to meet the potential customer consultation and interaction, online network linkage, the potential customer into a real customer.

Choose a good network marketing platform

Domestic enterprises are accustomed to building their own website to promote. For the strength of the enterprise, spend a lot of investment to build their own platform is understandable, and many small enterprises are not cost-effective, can discard the old concept, to choose a good network marketing platform. If you choose to make a shoddy cheap web site, this is often more harmful to the development of online marketing. In the United States, more enterprises are willing to choose a good network marketing platform, set up business Shop website, their products and services released, with the advantage of the platform and its own promotion, often can get better results.

Enterprises in the construction of marketing platform, do not have to pay too much attention to this is "my" site, "my" platform, as long as the more efficient dissemination of "my" enterprise information and product information, is a good network marketing platform. Even for businesses that already have their own websites, also big will not be the other network marketing platform shut out, because "my" site is like a store, other network marketing platform is like a big store, the two are not contradictory, and can complement each other, the network marketing this business to do better.

Choose a good network promotion products

At present in the network promotion products, search engine promotion products are the mainstream. Like Google Adwords, Yahoo bid, Baidu bidding, are pay-per-click mode, enterprises can effectively control their own network to promote the budget. On the selection of search engine bidding products, should pay attention to the choice of formal authorized service providers, because the promotion of competitive bidding in the maintenance, good service providers have a professional customer service team, can make enterprises in the bidding keyword words, advertising language writing, advertising control and so on to get good service, to save the promotion costs, to achieve better promotion effect;

In addition, for the strength of enterprises, you can also choose to be in the portal site, industry websites, such as online advertising, which for corporate image publicity, brand promotion also has a certain role.

Choose a good network marketing service provider

At present in China, the more well-known network marketing service providers are mainly Shanghai, Shenzhen Ming million, the resources in Xiamen. In recent years, with the rapid amplification of the network marketing market, all over the Network Marketing service team is also growing rapidly to make up for the vendors in the face of the service disadvantage of the end customers. Network Marketing service providers in the entire network marketing industry, plays a pivotal role. On the one hand, comprehensive personal small and medium-sized enterprises, to provide face-to-face network marketing services, on the other hand game among the major suppliers, for small and medium-sized enterprises to choose and "procurement" the most appropriate network marketing products. The promotion and development of the network marketing market, all infiltration the vast number of network marketing service providers Army efforts.

Enterprises in the choice of network marketing service providers, it is necessary to first understand the service qualification, to see whether the provision of fully authorized services, so that the interests of enterprises can be protected; second, we need to understand the size of the service provider, Word-of-mouth and success stories and other information, which also determines the quality of services. Finally, whether small to domain name registration, or large to comprehensive network marketing solutions, must sign a service contract, through legal constraints to ensure the smooth development of enterprise network marketing.

Network Marketing is a good business! If you are planning to launch online marketing, please do not hesitate to act now, if you have launched a network marketing but the results are very little, please do not lose heart, look for reasons, continue to work hard will be able to achieve success.

(Kai/Network Marketing manual)