Network Planning Nine Questions

Internet

This "nine-question" looks very simple, but very important. Look four, most of the site lacks soul, the main theme, a hammer West a stick, loose, confusion, the reason lies in the lack of planning, less this "nine ask."

In the previous installments, we mainly discussed some skills of website planning from the technical point of view. Now, we analyze from the management point of view, a website should pay attention to what problems, or say, you build a website why use? How do you plan your site's soul---content?

There are a lot of things online that teach you how to make a Web page "Step by step", but this knowledge is purely technical and tells you how to make your site "stand up" and be at the lowest level. Like the technical planning we discussed in previous installments, there are few sites involved, let alone from the height of the online strategy to plan their own websites and online business projects.

The first two days saw a small statistic that says the highest-paid Internet class career in the United States is an online planner (Internet strategist), not a tech career. Judging from common sense, this data is quite believable. Today's Internet, computer books, basically are technical translation materials, because the market is huge, there is a lot of rubbish translation, duplication or plagiarism. There is a very good evaluation: "Understand that feel worthless, do not understand or can not understand." From your personal experience, is that what this is about? This kind of technology bluff, the first person "hit Meng" epidemic, online, in the field of online marketing, but also popular, is this Jqk "system", that A123 "theory", specious, words, waste the reader's money and attention, let others more confused. The root of this pandemic is Yunshan's technological myth. Or advertising said well: "Technology, people-oriented."

Words pull far, now we specifically to see, how do you plan a site?

Imagine you've made up your mind to develop online, but you don't know where to start. OK, I'll give you some questions below. And so you can have a clear answer to each question, then your online strategy, website planning has a very cool blueprint. The next step is to see how you can put this blueprint into practice.

Question one: What is the purpose of your website?

Options:

1. Advertise for your Business

2. Sales of products and services

3. Establishment of a public welfare service

4. Advocacy for an idea, concept, career

5. Bring your business to the world

Question number two: What's the size of the site you're thinking of?

Options:

1. Very small, there is a website on the line

2. Start from the smallest scale and then develop gradually

3. Quite complex

4. Extremely large and complex

Question three: Do you want or need an independent domain name?

Question four: Who is your main target audience?

Options:

1. Businessmen, Professionals

2. Women

3. Male

4. Adolescents

5. Children

6. Students

7. Everyone (? )

8. Other

Question five: Based on a clear audience positioning, what do you want the site to design features?

Options:

1. Content-oriented, design professional, meticulous

2. Visual design trendy, login speed fast

3. Extensive use of graphics and animation, ignoring the speed of login

4. Attention to visual design, but also quickly

5. Login speed is the most important

Question six: How do you plan to promote the site? Online, under the net or both?

Options:

1. Search engine

2. Paid Advertising

3. News Mail

4. Directed email

5. Free Advertising

6. Free Consulting Services

7. Friendship Links

8. Classified Ads

9. Header Ads

10. Business Card

11. Advertising Print

12. Direct Mail

13. Other

Question seven: What kind of extra revenue do you want the site to bring?

Options:

1. Software retailing

2. Paid Classified Ads

3. Header Ads

4. Commissioned website planning

5. Other

Question eight: How do you plan to run this site?

Options:

1. All by yourself

2. Commissioned professional services to do, their own regular guidance

3. Set requirements, goals, entirely by others

Question nine: What is the budget you are going to put in?

This "nine-question" looks very simple, but very important. Look four, most of the site lacks soul, the main theme, a hammer West a stick, loose, confusion, the reason lies in the lack of planning, less this "nine ask."