Network promotion and promotion methods

On September 6, August 20, senior promoter Yan Changqing visited www.bianews.com, the first community of online editing. He shared his promotion experience with us and described his promotion path and methods.

Yan Changqing profile: Chongqing people (pen name: mcq0544) in Beijing have been engaged in online promotion since their access to the internet. They have worked on personal websites and have more than three years of online promotion experience, individuals are good at data analysis and website traffic promotion. DONEWS columnist, iResearch expert column. Currently, a well-known vertical search website works.

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Joining cool news in March

Good at Forum promotion, Alliance promotion, traffic exchange promotion, function cooperation, SEO optimization, and soft Article promotion

"To do this, do not always think about novel promotion methods. First, do the best of the most common and most suitable promotion methods ." This is the way to promote long Qing, Long Qing once for the company to do WIP traffic. "Data analysis is particularly important in promotion," said Yan Changqing, who believes that only in this way can we do less useless work and make the best effort. During his promotion process, there was no promotion that ultimately failed. "They are all forced out, and more preparation is required to get more traffic," said Yan Changqing. He used to get up at in the morning and go to bed at. He insisted on posting. He used to send a post with more than 200 IDs and post more than one thousand posts each day. "Every promotion job I have done will keep resources up." Yao Changqing told us that people are very important during the promotion. He has known many friends for promotion and thanked them for their help. Asked about his future plans, he told me that he would not wrap the text in the future and would also do promotion-related work. Let's get to know the promotion path of growth.

Breeze: Do you think there are common promotion methods for network promotion?

Yan Changqing: 1: Forum Promotion 2: Search engine optimization (SEO) 3: resource swap 4: IM promotion (such as qq group) 5: group Mail 6: Alliance advertising promotion 7: media hype (or soft text promotion) 8: buy pop-up window monthly advertisement 9: Website promotion 10: SNS website promotion (new promotion point)

There is no good or bad product in the concept of promotion, but there is only difficulty.

Breeze: how do you understand network promotion? What do you think of the role of traffic on a website? (Because I found many garbage stations with extremely high traffic)

Yan Changqing: Network Promotion refers to the website, a product, or even a person that you want to promote. Let more people know through network means. Traffic is very useful for a website. Commercial websites require traffic, which is the productivity of the website. There are only a few companies in the traditional industry. To be a website, you just want to show your company brands online and do not care much about traffic. Different websites require different traffic in different periods. Or some junk websites make money by advertising spam traffic, and they will also make spam traffic. Generally, regular websites that want to develop steadily do not intentionally commit spam traffic. However, some websites do not have promotion experience and may take some detours, it is unavoidable to make some invalid junk traffic in the early stage. This is not what they want to do, but is a problem of their experience. They do not know that these traffic garbage is very high.

Breeze: If you have a poor network product or a very spam website, how do you promote it and make up for the weakness of the product? In your concept of promotion, is the product classified into good or bad? Will this affect your promotion mood? In fact, I think the promotion is a bit like sales. I don't know how you think about it.

Yan Changqing: If a website needs to be promoted in a large amount, make sure that the product is ready first. If the product is not ready, it makes no sense to keep the user in the market with more traffic. Of course there are good or bad products in my concept of promotion. For example, my personal forum is very poor in terms of products. I made 1-2 million IP addresses for my own forum every day, but there were very few users who finally stayed. Because it is my own website, although the product is very poor, I have a lot of fun, and at that time I may consider not how many users can be left. It depends on whether I can promote the number of people every day, more than one day a day, and whether the promotion means are improving.

Breeze: if it is a good product, it will definitely feel different during the promotion process?

Yan Changqing: The product is good. I am also very happy to promote it. For example, coxun tourism search is a good product. I bring back the traffic through SEO, website sites, or soft texts. Through the background data observation, there is a very good conversion rate, the user precipitation rate is very high.

A typical example is to find some search services provided by cool news, such as train schedules. If your personal website or small company products are not in place, there is no reason for others to use your train schedule. Since the train schedules of cool News are among the best in the industry, it is easier to get started when I talk about cooperation with tourism or website sites. The other party is willing to unconditionally mount the train schedule of Cool News. For example, hao123.com site: baidu.com and other well-known website sites are the first to push the News train schedules. Because they also believe that cool News's train schedules are the best products in the industry. So there is a good product, promotion will be more handy, more dynamic to do.

Website promotion methods

Breeze: Well, the website site is very advantageous in promotion. Let's talk about the website site. How do you make a website? How can we talk to them? Is there any special experience? Have you collected a website library?

Yan Changqing: Let me put it simply. There are very few people dedicated to website promotion, and many people do not even think that the website is a promotion method. However, I tried to promote the website a long time ago. When I was doing Website promotion at that time, I first collected data to summarize the websites that were ranked first in China at that time, or that the daily traffic was above 10 WIP through other channels. There are about 30 companies, and then one of them will talk about it and one of them will conquer it. I have basically contacted the 30 websites I collected at that time. Almost all of the companies with high traffic reached cooperation. Later, I went on to take charge of SEO and didn't continue to follow up. Now I started to talk about the website that I hadn't completely cracked before.

Breeze: can you tell me some details about your website promotion?

Yan Changqing: 1: Collect website sites and contact information 2: understand the advantages of your products 3: first, let the other party's obligations in level 2 Column 4: let's look at who the other website is, and learn about the disadvantages of competitors. 5. Impress the other website with the advantages of its website Products. 6. If not, you can give the other website some benefits. For example, a link or a proper BD bit. In short, it takes a small cost to switch back valuable and effective traffic.

Data analysis is very important during promotion.

Breeze: Do you think there are some misunderstandings when new users are doing promotions?

Yan Changqing: 1. You need to know the target audience of your website's products. 2. These audience members are mainly located on the Internet and located at the beginning. After the second point is clear, they are the third point, it is also a little more difficult. 3. Use various means to bring these groups to your website.

Breeze: you have always stressed the role of data analysis in network promotion. How do you analyze data? (Here is an example of data analysis.) what are the benefits of data analysis? What are the disadvantages of promotion without analysis?

Yan Changqing: my data analysis tool is the most common traffic statistics on the Internet, such as 51LA and Wulin. Take your previous promotion traffic in the forum as an example. At that time, I was a newbie who only came into contact with online promotion. I would only do Forum promotion. I also collected about domestic top forums and registered accounts. All of the top 20 forums have tried to promote them. Then, through traffic statistics and analysis, the same post will bring more traffic from which forum. Then select the three most popular ones, because these three accounts for more than 90% of Forum traffic. In the future, I will mainly go to these three forums for promotion. In this way, the number of forums I use for promotion is reduced, thus saving the promotion time. In this way, the maximum effect is obtained with the least time, which improves the promotion efficiency.