Network Marketing: Creative success-full of "money" scene

Network | Network Marketing

A few years ago when we were doing marketing for our clients, the Internet was also used as a kind of new media, which was a supplement, and the customer finally really used the internet to spread very little. Today, the Internet can no longer be called the emerging media, or just as a media. The world's second, more than 100 million Chinese netizens, as well as the world's first Internet time, the internet flew into ordinary people's homes, gradually towards the public, who dare not ignore this power, and the birth of this power marketing changes.
The internet has created a new market environment, whether from the traditional 4P, or to the more popular 4C in recent years, the Internet will be in the marketing management process of enterprises, brands, products, access, as well as consumers, and even suppliers and other aspects of the tightly linked. At the same time, the Internet can also be popular experience marketing, event marketing, interactive marketing, and viral marketing, and other marketing tools to combine, so the rapid development of the Internet to create more marketing opportunities for enterprises. Formerly relying on traditional media to carry out the mass communication model gradually changed, enterprises according to different marketing purposes, is to establish a brand image, or promote sales, or establish the relationship between consumers and brands, using the advantages of the network combined with the traditional media weaknesses of the spread of different tasks.

Only from the last two years in full swing of network marketing, not only profoundly affect the enterprise, but also engaged in this field of research advertising companies, as well as network companies, also brought more opportunities and challenges, many enterprises began to dabble in this field. The emergence of new media, so that the dissemination of advertising channels become more convenient, enterprises to obtain more choices, forged their courage to try new things. The network marketing in this kind of market situation, gradually obtains the recognition and the use, it to today media market, the marketing method as well as the creativity has had the profound influence.

Network Marketing, the big line of the road

Every year, China's advertising investment is rising, the traditional media advertising share, as well as the readership or audience is declining, fully demonstrated the network in the gathering popularity and marketing effect of power.

A survey shows that in the new Year, Taiwan Enterprises to invest in internet advertising will increase, in 2007, about 75% of the companies choose to invest in marketing budgets on the network, compared with last year's growth rate of more than 30%. The report points out that in three kinds of media, such as television, plane and network, companies are generally willing to increase their investment in online advertising. Overall, 75.62% per cent of companies said they would include a network marketing budget this year, the highest growth rate in all (including television, Graphic and network) marketing tools. Although this is a survey in Taiwan, it indicates a new trend, which was unthinkable in previous years, which amply proves the effect of internet marketing.

In the face of this media environment and communication needs, advertising companies should be market situation, customer demand and change. International advertising for nearly two years with the Internet company's services and network marketing research, in the development of marketing strategies and creative thinking process, never overlooked the power of the network. With the rapid and powerful strength of this power, when we do marketing and creativity for enterprises, we begin to consider how to use these new communication channels to achieve accurate transmission.

It can be said that network marketing through accurate communication, to experience, interaction and other forms of product information and consumers to carry out very detailed communication. This not only strengthens the enterprise, the brand and the consumer relations and the advertisement information dissemination strength, simultaneously reduces the enterprise the marketing cost greatly, but also may combine the event marketing, the entertainment marketing, as well as the mass media and so on many traditional forms, creates the influence, carries on the conformity dissemination.

Network Marketing, Creative winning

2006, will be entertainment, network, and even business combination of cases are numerous, "a steamed bread caused by the murders" to create a spoof precedent, but also let a lot of people see the business opportunities. How to make friends and create a combination of business, using the Internet to implement viral marketing, many people began to explore this innovative form of marketing.

Lenovo in the World Cup signing, this is a big event, how to transfer this influence, network marketing played a big role. The prize-winning activities of "The search for small Luo" have just begun, attracted a large number of netizens to participate, through blogging, playing football and a series of activities, Lenovo's new image of the spokesperson and the brand between the rapid establishment of communication, and through watching and downloading TVC ads and browse product information to obtain lottery points. This series of innovative activities to set up, and ultimately get a high degree of visibility and the enthusiasm of netizens to participate.

2006 Network Marketing is a big shine, for Enterprises is a new marketing means more attempts, but really can seize the interest and attention of netizens are those interesting, full of creative marketing activities. Therefore, creativity is still the key to determine the success of network marketing.

The most difficult to communicate in the target consumer group is netizens, because they use the Internet habit, will only pick the information that is useful to themselves, it is easy to filter out the information of advertising. In this case, all the traditional forms of advertising for them, are not working. Those forms of stereotypes, pop out of the ads, popping out of the information will only attract disgust and the Internet users curse, if the Netizen even the minimum click is not willing to, content is all good talk.

Interaction and entertainment constitute the unique advantages of network marketing, through the creative, netizens can fully experience the new experience of products, the greatest extent to avoid a large number of traditional advertising mandatory to bring people's disgust. Network Marketing to the creative put forward a higher demand, because it is not easy to let netizens participate in, creativity plays a key factor. To achieve formal innovation, content creativity to seize the eyeball, to truly convey the purpose of advertising information.

Creativity in this marketing change will be with consumers, and netizens go closer, more interactive, more participation.

Network Marketing, full of "money" scene

2002 Global Internet Advertising is more than 5 billion dollars, in less than three years, it rose to more than 12 billion dollars. The rapid development of China's economy has greatly promoted the growth of the advertising market. At the same time, with the broadband into the tens of thousands of households, network and 3G mobile phone combination, when the Internet as convenient as watching TV, then the Internet will be fully integrated into people's lives, become an indispensable medium. At this time, will create a new, full of "money" scene of the market. For the enterprise is a marketing change, marketing concept of change, marketing management changes.

The internet changes people's living habits, even life style, if he as a media, he will bring more unexpected spread of business marketing miracle; If he is regarded as a marketing tool, the changes he initiated will affect the organization and operation of Enterprises. At the same time, bring to enterprises, network companies, as well as advertising companies, are full of "money" the Opportunity and challenge.