Network Marketing Survey: 68% of hotels will transfer the market budget to the Internet

Over the past few years, hotel operators have been making great efforts to increase their online booking revenue. Many people have achieved great success by using methods such as website re-design, search engine optimization, paid search, and email promotion.
However, in the face of so many online channels (user-published content and meta-search), many hotel operators find themselves confused, you cannot develop the best online marketing strategies to seek the best returns. They know they can do more, but they don't know how to do it. They are willing to invest more, but cannot decide where to invest. They want to keep up with the trend of the times, but I don't know what is the correct trend.
1/3 of hotels in the United States will be booked online in 1/3, while other will be studied online but online. Therefore, it is crucial for hotel suppliers to spend their online market budget somewhere.
Hospitality eBusiness Strategies (HeBS) elaborated on the development trend of online marketing technology in a recent joint survey with Tisch Hotel, Tourism and Sports Management Center of New York University, to help the hotel industry efficiently use this channel.
This survey, for the first time in the same industry, asked hotel operators what Internet methods and methods they use to touch their end consumers. They found what online marketing means are most effective, why do they choose to spend the market cost on an online channel instead of other channels.
The survey results are impressive and provide great guidance for online marketing of tourism in and 08.
Survey participants
Senior executives from the global hotel industry, including the general manager, revenue manager, marketing and sales manager, and other professionals, participated in the survey. The survey invited global databases licensed by HeBS and other partners such as Hospitalitynet.org to send the survey.
All types of hotels are involved in this survey: boutique hotels, luxury hotels and high-grade hotels, chains and independent hotels, resort hotels, gambling hotels, authorized or contracted hotels, mid-range hotels, budget hotels, etc.
Main findings:
-In 68%, of hotel suppliers will transfer their offline market budget to the Internet, which represents a huge transformation from the traditional model.
-Hotels in the United States are more likely to direct consumer reservations to their own websites than other sales agencies (hotel websites and distributor websites account for 20.7% and 16.6% respectively ), international hotel industry (the number of bookings on the hotel website and distributor website accounts for 15.3% and 17% respectively), more business is obtained from the hotel distributor.
-Hotel operators believe that three Internet methods can achieve the highest return on investment, namely website optimization, search optimization + structured search, and website redesign.
-Interestingly, more hotels believe that new media means, such as user-published content and blogs, will achieve better ROI than traditional Banner advertisements.