Network marketing tutorial-seo Chapter 9 work cycle arrangement

This chapter will be summarized in the simplest languageSeoThe basic procedure of the actual operation. Each chapter of the specific issue is discussed. Now, the content of each chapter is linked up.

 

I Create a website

 

After you confirm the subject of your website, you can create a webpage.

 

1Determine the title for each webpage: Write the title as short and concise as possible. The title of each page should be different and reflect the actual content of this page.

2The title should contain keywords: the keyword frequency should be appropriate. It is not advisable to create keywords in the title.

3The appropriate use of tags, search engine technology is in the simulation of people's thinking habits. Key words and paragraphs should be marked with special characters.

4To lose weight on webpages and improve the speed of webpage download.

 

II The first handshake with a search engine

 

After the website is built, you can directly submit your website to the search engine. From experience, you only need to submit Chinese websites to the three major search engines. In the face of different foreign language websites in different countries, you also need to submit to the mainstream local search engines.

 

3. External chain construction

 

1As a new website, it is difficult to find external links before being indexed by mainstream search engines. It is more difficult to establish links with related websites. Therefore,SeoPeople need to expand their networks and pay attention to their accumulation. However, it can still be submitted to other similar websites, although the success rate is only10%Left and right.

 

(Figure9-1) Before submitting a link, you usually need to make a link for your website, and then write a letter to indicate your intention.

 

2Long-time illegal Spider (log)

 

You must read server logs regularly. Observation CrawlerProgramCrawls habits, records important web pages that have crawled, and counts the frequency of crawling web pages.

 

3Recording,Natural ranking

 

Now your website has been indexed by the search engine,SeoWorkers need to collect statistics on the indexing volumes of mainstream search engines so that they can be compared at the same time every week. On the basis of statistics on the number of indexed webpages, analyze the reasons why those webpages are not included and why they are included.

 

Thu Evaluate existing and potential websites with no external links

 

Check whether a website with two-way links has been punished by search engines. Check whether the content of a website with two-way links is updated frequently. Check whether a two-way link has been established for a website. Make a comprehensive score for these websites and delete links for unqualified websites. At the same time, you must constantly search for websites with high relevance to your website themes and actively establish links with them.

 

V. Update yourArticle

 

Ensure the quality of your website content. Update or add new webpages frequently, and encourage original new articles.

 

Sat. Analyze traffic logs

 

The Analysis of tracking traffic logs is based on the set of keywords that bring traffic to the website. At the same time, the ranking of those keywords is not in place, or the ranking is declining. Also, record the ranking of the main Keywords of competitor websites in the field, analyze the reasons for their advantages and disadvantages, and supplement the shortcomings of their websites.

 

VII. CreatePPC (pay-for-performance: Pay by performance)Keyword list

 

Generally, the keyword ranking is not in place.PPCKeyword list. CreatePPCService login page, apply to the search engine service providerPPCService. (The specific operation is as follows:PPCThis is done by the service provider and will not be discussed in this book .)

 

8 AnalysisROI(ROI)

 

ROIIs used to evaluate the efficiency of an enterprise's operating assets. In terms of operationPPCHow much is spent, and how much can be earned through spending. This is the applicationPPCThe basic intention of the service. Strictly review the value produced by keyword return, delete invalid keywords at any time, and update the keyword list.