New basis for measuring website quality-traffic adhesion rate

Website Traffic adhesion rate is becoming an important data to measure website quality.

I have been developing the Internet in China for 10 years. I wonder when the criteria for evaluating the merits and demerits of a website have been determined by the numbers and curves of the third-party statistical platform, every day, many webmasters make great efforts for those numbers. Although more and more people no longer use Alexa's data as the benchmark with the development of this field, it still has a deep influence. With the occurrence of many recent events, more and more people are looking for more reference to measure the quality of a website. A brand new data powered by a third-party statistics platform in China appears in front of the public-website traffic adhesion rate.

The official explanation of the website adhesion rate is as follows: "adhesion rate: the ratio of the number of visits to the total number of visits to the website" and "adhesion traffic: browsing two websites (including two) the independent access volume of the preceding webpage address is defined as the unique access volume of the website ". From the above explanation, it is not difficult to see that this new data concept will be an important basis for measuring whether a website has investment and commercial value in the future, venture capital companies, including angel investment, will pay more and more attention to this data survey.

When two or more clicks are made for a website to attract its users, the website will inevitably increase the rate of absorbing registered members or loyal users, websites with such qualifications will certainly have a good development prospect, and their investment value will be higher than websites with better rankings only on traffic. I expect that in the next one to two years, this standard will inevitably become a common measurement data widely accepted by Internet companies in China.

As the emerging ranking statistics, website adhesion rate monitors the traffic of all websites through a completely neutral third-party platform and evaluates and collects website traffic using its own set of algorithms, the resulting data value. This statistical data has the following advantages:

1. Suitable for the current development needs of the domestic Internet industry

At present, the domestic Internet industry is in a period of rapid development. Many websites, regardless of their size, need financial intervention to cope with the waves in the industry. For investors, selecting the most suitable investment target bet is something everyone must consider. The data on the traditional third-party statistical platform headed by ALEXA has gradually become unable to meet investors' data needs at this level, which is one of the reasons why ALEXA's data has gradually become auxiliary reference data.

2. Complete data statistics and high accuracy

The website traffic adhesion rate is a very in-depth data mining statistics. Its statistical accuracy and statistical process cannot be achieved independently by a certain statistical means. As we all know, at present, most third-party statistical platforms use one of the k and w modes for statistics. To accurately obtain the data on the website traffic adhesion rate, you must combine the two.

3. Outstanding commercial value

Advertisers usually have to consider two issues before advertising. The first is the probability that the advertisement is discovered or browsed by the user on the target website, and the second is the ratio of the post-advertising cost to the effect. The former determines whether the target website is worthy of advertiser advertising, and the latter determines the maximum cost-effectiveness of advertising investment. However, the most valuable data that can affect these problems is the website adhesion rate and website traffic. Websites with high pure traffic may not be able to achieve the best serving effect, only websites with high adhesion rate, the probability that an advertisement is browsed or even clicked by the user is the highest, which means that the advertising effect will be the best.

Traffic adhesion rate of a website

At present, there are not many sites running third-party statistical platforms in China, but there are only a few sites that can provide in-depth data. This is also one of the bottlenecks restricting the development of this field, if users cannot obtain more and more useful data, their authority and impartiality cannot be maximized.

Mining more available data to the demanders, I think it is the core of this industry, how to achieve this purpose, domestic third-party statistics platform decision makers need to think more.