New era of communication: How to face the challenge of SEO

Recently, the WPP Group's media buying agency, GroupM, has again raised its global market share forecast for this year's online advertising. The agency had previously predicted that such ads would account for 17% of the world's total advertising spending in 2011, an increase of 1% per cent from the 16% forecast last December.

In 2010, the total global advertising expenditure of about 442 billion U.S. dollars, of which the Internet advertising amount of 61.88 billion U.S. dollars, an increase of 14% over the previous year, has become the only absolute amount and relative proportion of the economic crisis to achieve "double growth" of the advertising varieties. Thus, a new era of communication based on digital media is rolling in.

So, how to grasp this historical opportunity at the same time to recognize the situation, face the challenges, create brilliance has become the majority of search engine optimization (SEO) workers in front of the first topic.

　　Blind expansion: Industry credibility to "crisis moment"

That is, in China's E-commerce in 2010 years, the SEO industry has also entered a new rapid expansion period: In addition to electronics, the Internet, news and publication, such as "relatives of industry" people have Chancemen, many original professional areas of the "layman" is also a swarm of attracted to the influx. For a time, "SEO" became one of the hottest topics in the network.

"And the Thousand Regiment war, the net buys a blowout, SEO is also one of new communication times change, just, everything overheated, always easy head." For example, some people even search engine will not use, but dare to say ' SEO ', also like to some mechanical, superficial, and even suspected of cheating on the rude skills everywhere abuse, the result is often futile, even by the search engine out. "Lo Jiaqing, the chief network economic analyst at SEO information dissemination network, said deeply.

On the other hand, due to the rapid expansion of the scale, the sudden increase in competition, impetuous, false bad style also in the dark long, so that the credibility of the entire industry has been jeopardized. According to the SEO Information dissemination Network survey, more than 60% of respondents to the BBS administrator of the SEO industry is not good impression. This is because some of the optimization of workers superstitious "GF outside the chain can improve the ranking" one-sided concept, blindly using the "dispatch machine" indiscriminate paste "psoriasis" type of small ads-this in addition to the release of the vest was sealed, but also to promote the users of their products and services produced a very negative view.

　　Competitive escalation: "The rules of the game" will be the whole transformation

It is noteworthy that the search business has also accelerated the pace of upgrade and integration. After the 2009 and Yahoo reached a network advertising cooperation agreement, July 5 this year, Microsoft Bing and the Chinese search giant-Baidu officially became a partner in English search. All this, in the long run of the single big Google has encountered more and more serious challenges.

"To really compete with Google or even Shing, Bing, Baidu and Yahoo must use new rules and algorithms," he said. Google has been proud, and has been a dispute for consumers, and has been the SEO people secretly pleased the ' outside the chain ranking ' rule is likely to break for them. The new standard is most likely to change the ranking principle to the anchor text clicks to determine the weight, and then through the text label to match the keyword. This makes the content for the king, experience for the emperor to become SEO the next core credo. "Poly Hai SEO Team Promotion Commissioner Lin Jiawei commented."

and senior industry personage Pengxiaodong also pointed out that, along with the network advertisement operation mode Core from the media to the audience, uses the information to impress the audience, causes the audience to have the interest to find the advertiser to their marketing product and the service will become all road network advertisement common face topic. Therefore, the traditional meaningless anchor text can produce a positive effect will become weaker, such a new situation, SEO operator writing skills will more directly affect the effect of the promotion.

Article from the SEO Information dissemination Network (http://www.seorv.com/n-2000.html), reproduced please specify the source and add links.