New Media Operations [3]

Zheng @ Wan juwang 20080122

After the news is over, the discussion is over. How can we settle it? Zhang Zhongguo believes that the real precipitation has two aspects:

First, the news parties and opinion leaders will get to know and communicate with each other, and are willing to use the platform of your website as the base for their communication. This accumulation is deeply imprinted on the grass root network. It is also the focus of techweb, 5g and it Longmen arrays.
Second, the Exchange base generates the value of news twice.

It seems that many people only need to grasp two types of people. One is the news client, and the other is the aggregation of opinion leaders. Then you can provide a good and healthy platform, it's okay.

For sorting, the operations of new media sites are the first, then the communication platform, and finally the information aggregation.
Information aggregation is the best, operations are the most difficult, and platforms are not that easy to do, because the platform's good and bad, and product structure come from your operating philosophy.
However, from the perspective of various data sources on the communication platform, it seems that when traffic is low, it is difficult for me to communicate with each other and there are very few comments and replies, even the grass root network. For csdn news with heavy traffic, there are not so many comments and the quality is low, which is related to the absence of comments in the csdn page layout. There are many comments on cnbeta. Seems to be caused by the product structure? What is the result of value reading?
Zhang Zhongguo believes that, taking the grass root network as an example, the grass root network has about 10 comments every day, and the grass root QQ Group has a considerable discussion of two thousand to three thousand. This is a small explanation of the problem. In his view, it is the reason for the communication cost and atmosphere.

My problem is that QQ group communication costs are relatively low. However, the cost for recommendations and collections is also very low. Why is there always a small number of recommended collections? The grass root network is excellentArticleThe Digg number is high, and the number of replies is still very general.

This has to be said that the number of comments on the overseas network is extremely high. A friend's general article will get 50 or 60 replies at will, so it is not helpful. So why? I think one is the role of newsfeed. The other is the cost of maintaining friends. Zhang Zhongguo's high maintenance cost for the QQ group of caogen network ensures the purity of the group, just like maintaining friends in China. Therefore, we can better form a communication atmosphere.

Do you mean that you only need to make the reply in the form of Facebook newsfeed, and then push the API of the Twitter website to the client, the user can reply to messages subscribed to the reply notification on the IM.

Thus, even if you don't need a QQ group (I never use QQ, and you may not be able to see the instructions for adding QQ groups to the grassroots group), the communication cost will be reduced to form an almost real-time communication similar to that in China.

Summary:

According to Zhang Zhongguo's opinion, I think:
First, the comments of opinion leaders are the primary aggregation points to reflect value reading;

Second, in terms of operation, if potential hot spots can be discovered early, they can join hands with others; If hot topics are created well, they can become viral marketing and Seo at the very least;

Third, reduce the communication cost and combine the newsfeed form;

Fourth, the automatic association of news and historical hot spots increases the extension of hot spots.

It should also be emphasized that it is not necessary to rely too much on technology, and the difficulty is mainly in operation.

Complete. Full text links: [1], [2], and [3 ].