New Webmaster Taojin's local website "Qian"

Recently, I have made some local websites and made comparisons. through the profitability and short board analysis of different types of websites, I have explored the future development trends and opportunities of local websites! Currently, local websites are divided into three types: 1) create an earlier local site.

Recently, I have made some local websites and made comparisons. through the profitability and short board analysis of different types of websites, I have explored the future development trends and opportunities of local websites!

Status quo

Currently, there are three types of local websites:

1) when a local site was created earlier, the site was well-known and loyal with its early Internet qualifications. most of the search traffic was keywords such as the website brand, but its unique high-quality content was short;

2) a Rising Star website, which relies on its influence in local circles and high-quality resources in related vertical fields, such as real estate, automobiles, recruitment, dating, and group buying websites, through the advantages of innovation and high-quality original content, a small part of the population is attracted. because of its high relevance, it will be the dominant part of local websites in the future;

3) the latter part of the website may be a new website employee or the old website may be in the "half-dead" state to follow the website development model during its operation, mainly in content creation, lack of resources, site creation late, too impetuous, do not pay attention to SEO optimization and other aspects of the effort.

Profitability

The current profit of local websites mainly depends on the sale of advertising spaces, the most stable revenue. More profitable products come from automobiles and real estate. Second, there are advertisements for consumer entertainment and leisure service providers such as KTV, movies, and hot springs! Our local data shows that the annual advertising budget for real estate on the Internet is more than 0.1 million yuan, and there are more than 200 real estate in the city. the advertising budget for 4S is less than 50 thousand yuan, there are basically 4S stores of automobile brands, and the annual budget of other sellers is about 10 thousand yuan. From these figures, we can see that the profit potential of local websites is still very large and there is a lot of demand! In addition, recruitment websites charge at least 500 yuan per year, about 1000 yuan. by improving the search ranking, you can contact the merchants you want to recruit and sell paid members for profit!

Opportunities

Through the "status quo" and "profit", we can see that the local website is still a huge cake, and there is also the potential for development! Currently, "O2O" is a hot topic on the internet. how should we explore this model? Local websites should be the focus of future work in this regard, and there is no traffic or content for new websites, where to start. At present, it is not difficult for sellers to solve the problem, but whether there is a suitable activity planning scheme and a win-win cooperation model. according to our customer's communication, we once again express our desire for the customer to plan the activity scheme, sponsorship funding is not a big problem. The key is to bring customers and potential customers to them during the off-season sales! Then, through activities, merchants can obtain customers, and through offline activities, we can make these groups active online. data is required at this time, provide appropriate services to people with different features! Profit and traffic are "two arrows "!

Summary

Based on the above three topics, I believe everyone will have some gains in today's content. we can discuss how to realize the dream of webmasters and reply below! Based on the above content, I think that the website is still inseparable from the original content and SEO optimization, so that we can go further, just like eating, daily homework is essential!