NEW: Website ranking is not the same as competitors in the end what is missing?

These days a lot of friends asked the new Chen, why the site ranking dropped? Why are they being attacked by others? Of course, this is undoubtedly with your site content, external chain and user experience has a great relationship, but, new Chen in this think, also need to study the competitor's website, do: People do not have me, people have my excellent, only in this way, can your website really do up; so compare your competitors, what is missing from your website?

One, view the age of the domain name and site history-external factors

Sometimes, the weight of the domain name determines the site's ranking ability to a large extent. For example, a friend of the site has been built for 2 years, every day to adhere to the original update, but the rankings are always floating in 5, 6 or so, never on the top three; His website is not good, no, the website has done very well, the optimization has reached a very good effect, but is the ranking does not go; New Chen looked at his competitor's website, the domain name age incredibly is more than 10 years old domain name! This undoubtedly indicates that the optimization of this keyword is difficult, because the other side is an old domain name, undoubtedly increased the weight of the site, optimization, even if not as you, ranking is very likely in front of you.

So, many friends began to look for the old domain name, because the new Chen said Ah, the old domain is very good ah, do not spend force also ranked good, but to note that, when registering a domain name, especially encountered a good domain name, must leave a mind, why so good domain name has not been registered? So you have to check the site's history, to see if this domain name has been pulled into the blacklist, the archives of the snapshot shows what site? Only in this way can the value of investing be invested! Of course, if you want to do a traffic station, do not consider this.

Second, compare the site optimization intensity where the difference-internal factors

If the domain name is about the same age, but your site is not up to the top, that can only be from the site optimization to find the problem. Sometimes, the competitor's website is just outside the chain. For example, some anchor text, links, forums, blogs and other low-quality external chain to support the rankings, such competitors, or it is easy to defeat, because, new Chen feel these chains can only as a supporting tool, not long-term said. So, you need to look at these points on your website:

1, the site column layout is reasonable?

2, is the website link structure clear and reasonable?

3, the website is the page is illustrated, has the substance content?

4, does the website contain the target keywords in the page? are keywords stacked?

Roughly speaking, the two sites can be from the above points to distinguish between the gap, the site is optimized, but the strength of the optimization has a good, there are correct errors, and the new Chen think you have to do is to find these problems and then to change.

Of course, there are many other aspects, such as whether your website is using social media to increase exposure, is it consistent with the user experience? Maybe your competitor is in front of you because he is good at using social media and knows how to increase the exposure of his brand, which shows that the site is very popular, so it is in line with the user experience, and then the ranking is ahead. So, new Chen think you also need to use social media to promote themselves, like Tai Chi, know how to borrow power!

This article by the new Chen in the New Chen blog, reproduced please indicate the source: http://xcen.cn/320.html