News source attack: SEO's Way out where

In the second half of 2012, Baidu did countless Holocaust-type algorithm update, overall, for the external chain of the composition is very large. After several rounds of updates, a lot of SEO out of the chain when all cautious, or even simply do not send out the chain.

By the 2013, it seems that the role of the chain is generally weakened. Many people reflect the external chain is difficult to collect, and even said that with sensitive keywords of the site outside the chain, such as pediatric hospital, drugs, etc. are Baidu pulled into the blacklist, as long as the text of an article appears links, this page is difficult to include. In this case, several peers have reflected. They say, whether it is a forum, blog or classified information has a similar situation, but there is an exception, that is, the news will be included in the soft text.

In fact, in the early days, the soft Wen was praised as the highest quality of the chain, not only a long life cycle, and the weight is generally very high. I say soft wen is similar to A5 this kind of journalistic soft wen, general marketing type article does not calculate. After 2012 years of several catastrophes, many people do not dare to move out of the chain, outside the chain commissioner to do Coolie Day seems to be the end, replaced by the more test skills and mental soft outside the chain. Over the past few months, I have been the promotion of soft paper business interference, its madness than the first half of 2012 to exaggerate a lot. So I have a hunch: the time of the soft wen outside the chain is coming.

In the company's department meetings and exchanges, the most intense discussion is the current external chain how to solve the problem. Many of them have been complaining, saying that their hard-earned rank has been done, spend two months to do the first page of several keywords in one night by a few news sources outside the chain top down, a lot of popular keywords in the first page is a high weight of the news soft text, these news software is some local portals sold to do SEO enterprises.

This situation in the hot industry such as tourism, medical and other competitive saturation of the industry is very common, in the analysis of some medical web site outside the chain structure, thousands of outside the chain of more than 60% are news sources. Because the weight of local news sites are very high, through the news source can let some popular keywords can have a high ranking, you can put some ordinary site ranking all of a sudden squeeze down, and by turns of the news of soft bombing, so that ordinary Web site never turn over the day. And some soft article life cycle is still very long, some do not have to take turns to be able to occupy the first page for several months.

Many SEO is very angry about this phenomenon, but very helpless. They feel that Baidu should strengthen the management of this kind of speculative behavior, in order to maintain the interests of normal SEO. But Baidu now does not have any practice to this phenomenon, so everyone also only the point of gnashing of teeth. But, whether SEO will because of this kind of predicament and can not do? SEO certainly can't go without a fight. News sources flying in the background, the traditional SEO has a good way out, that is the long tail word.

With the intensification of competition, many popular words have reached saturation, even the unpopular industry will be in this direction. When the hot word is unable to contend with the news source, the huge number of long tail words is another gold mine. Although the search volume is relatively small, but the conversion rate is relatively high, and there is a lot of expansion space, a hot word can be derived from a large number of long tail words. Besides, paying news sources cannot cover such a wide range of long tails, and it is difficult to do so in the next few years. As long as the SEO to the huge long tail word system, and then improve the quality of the article, as far as possible to improve the coverage of long tail words, it is also a good SEO strategy. It is also a triumph to besiege one of the few core keywords with a mass of long tail words.

To the long tail word can have a good ranking, it is not possible for each long tail words are optimized outside the chain. This requires the beginning of the need to pay attention to the overall domain name weight and the accumulation of web site credit, the construction of the chain when the need to pay special attention to quality and diversity, to eliminate all the garbage outside the chain, so that the long tail words after the article can be successfully included and a good ranking. In the long tail word layout process, the article quality is the most fundamental, I hope you seo in the long tail word effect before, must have enough patience to improve the quality of the article.

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