News source Soft Wen or tragedy Baidu will deal with low quality news stations

Source: Internet
Author: User

Hello everyone, I am Chengzhou. We all know the role of soft text, such as A5 and Chinaz of the articles on these sites are relatively high reprint rate, so there are a lot of webmaster friends will choose these similar platforms to publish Soft Wen, one is for the website construction outside the chain, another is to enhance the visibility of the site. This phenomenon is because A5 and Chinaz such a site has been fully recognized by the search engine, the weight is very high, so there are a lot of smart guys are very good divergent thinking-to find a higher weight of the site, preferably if Baidu News source site, because Baidu gave Baidu news source ranked very high, Basically each industry will rank in a position on the home page, which caused a lot of garbage soft text flooded in the news source website, in order to get Baidu directly to the flow and weight.

The last two years time Baidu news source soft release development is very good, also very system professional, from and demand side of the docking company, to the major portals of the release interface, all the links are done quite well, and such news source Soft wen from 100 yuan to hundreds of yuan, And for the demand side to spend hundreds of dollars can quickly occupy the industry home page a position why not? Such a number of garbage search results will inevitably occur, Baidu also attaches great importance to such a situation, the previous release of the "Baidu WEB2.0 detailed strategy" is to give everyone a wake-up call, On May 23, 2012, Baidu also released the "Baidu Webmaster Platform tip: Baidu will improve quality news stations to show, to deal with the low quality news." If this hint can be carried out well, then the news source soft text or will go to tragedy.

 1, Baidu News source Soft article case

A, search "SEO" in the news source can find the following NetEase news source article, although click the link URL, these pages no longer exist, but its display volume is still very high.

  

B, search "people" in the Baidu News source found in the soft text is too much, the following screenshot to everyone, including "Daily Gansu" regional news station and "Tencent Blue Room Network" multiple sites.

  

Too many cases will not be introduced, the spam, the experience for our users is very poor, but also the results of the Jammer search engine quality, so such search results are processed is a well-deserved.

 2. How does Baidu judge the quality of news stations?

In the "Baidu Webmaster Platform tip: Baidu will improve the quality of news stations show, to deal with Low-quality news," Baidu for the quality of news stations to assess the guidance of the recommendations:

A, high-quality news site should have a certain credibility and authority, to provide a certain unique value of the article, is generally original or carefully collected and collated.

B, news stations should be good relevance, focus on their own fields, do a good job in the field of the site to match the news Channel, a site of quality news is often concentrated in the site has more editorial resources input/site has the appropriate editing capacity of the channel: such as local news stations the most valuable is the local news, Industry site Most valuable is the industry information. Do Entertainment news website appears "SEO" news is not justified. Or even have the relevance, but the content meaningless interspersed keywords, piling keywords, malicious drainage, the release of obvious ads, will also be rated as low quality news station.

C, low quality news station refers to the above high quality site to determine the conditions of large differences, in particular, the discovery of news stations in order to obtain commercial interests over seo/release of commercial advertising/malicious diversion/piling keywords, hurting the average user's search experience, affecting the image of professional authoritative news products, Baidu will be regarded as a low quality news station, and to reduce the weight of the site, slow down included, not included, such as different processing.

 3, the common low quality news source Soft text case characteristics

A, stacked keywords, or malicious use of popular search terms inserted in the news headlines or text, but the content is irrelevant, this behavior will be regarded as a deception of the search engine.

B, the obvious advertising category, such as the medical industry mentioned above, the service sector, there are illegal categories, such as betting.

C, relevance. Soft text and article theme is not relevant, and site theme irrelevant, entertainment news site appeared SEO article, this certainly does not conform to the common sense.

There are some inconsistent with the common sense, the impact of the search engine user experience of the news source soft, will be included in the search engine, although Baidu for news site processing is not strict enough, but worthy of attention, do not do evil seo, for the internet to create a good search environment.

This article by the Network Song (http://www.yy987.com) the net arranges to publish, welcome everybody reprint, reprint when please retain this link, thanks cooperates!



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